More Digital articles

Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available. 

In brief: the new relationship will see PinkNews become part of Ozone’s centralised audience proposition for advertisers.

Analysis: After a sluggish start, streaming giants Netflix and Disney+ appear to have found limited success with cheaper, ad-funded tiers and subscription hikes.

YouTube’s MD of sales proposes five common principles for cross-media audience measurement they believe the industry needs to agree on, adopt and adhere to.

All the exciting stuff happens in much smaller windows of time. The same applies to sustainability: having a single message all year round won’t work.

Strategy Leaders: Navigating economic volatility requires understanding the evolving digital market and making strategic investments.

We need to rethink Artificial Intelligence’s use and power in our lives as humans are on course to hit a wall with innovation.

Analysis: Industry experts are weighing the pros and cons of the quick pace at which chatbots are developing.

The Media Plan: Irn-Bru’s latest campaign uses an integrated video-led media strategy across “key Gen Z focussed” channels.

Regional output across the BBC is being disrupted after journalists across local radio, regional TV and digital services in England walked out from 11am in a 24-hour strike.