More Digital articles

EMarketer, the online market research firm, has increased its estimate of US ad spending on social networks to $900 million in 2007. The increase comes from two factors: increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks. Between 2007 and 2011, US ad spending on social networks will grow 180%… Continue reading US Ad Spend On Social Networks To Increase

The Advertising Standards Authority (ASA) Annual Report for 2006 has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads – 12,842 – were complained… Continue reading Online Ad Complaints To ASA Rise 33% Year On Year

VoIP is forecast to top 25 million US households by 2012, driven by greater broadband subscriptions and expansion by cable operators into new markets, according to a new report from JupiterResearch. The report, titled US Broadband Telephony Forecast, 2007 to 2012: Cable MSOs assert their dominance in the VoIP market, says that the ability to… Continue reading VoIP To Top 25 Million US Households

The nineteen largest cable and telephone providers in the US – representing about 94% of the market – acquired over 2.9 million net additional high-speed internet subscribers in the first quarter of 2007, according to new research from Leichtman Research Group. The top broadband providers now account for 56.2 million subscribers – with cable companies… Continue reading 2.9 Million Add High-Speed Internet In The US

A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar.Ainsworth indicated that having come to research from an agency… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’

A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar. Ainsworth indicated that having come to research from an… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’

Almost half of Europe is now regularly watching TV over the Internet, according to a new study by StrategyOne for Motorola’s Connected Home Solutions Division. The company surveyed 2,500 broadband users across the UK, France, Germany and Spain about their use of video on demand and their predicted use of technology in the future. The… Continue reading 45% of Europeans Watching Television Online

Over 59 million people in the US (37.6% of all active US internet users) visited newspaper websites during the first quarter of 2007, according to research from Nielsen//NetRatings for the Newspaper Association of America (NAA). This number, says Neilsen//NetRatings, represents a 5.3% increase over the same period a year ago. The visitors generated almost three… Continue reading US Visitors To Newspaper Websites Increase

Joost, the long-awaited internet television service, has officially commercially launched, following last week’s announcement of its advertising partners.Campaigns from the 32 companies will begin airing on the platform this month, while as a part of this launch, all existing Joost beta testers now have an unlimited number of invitations that they can send to their… Continue reading Joost Ready For Lift Off

According to a new JupiterResearch report, On-Demand Video Advertising: Embracing Consumer Control of Video Content more than 60% of Europeans don’t watch on-demand video, and even on-demand loyalists spend most of their media time with traditional TV. JupiterResearch said that although on-demand video consumption is still a niche behaviour in Europe, advertisers must develop innovative… Continue reading 60% Of Europeans Don’t Watch On-Demand Video