More Digital articles

There were mixed views on the state of digital outdoor advertising at yesterday’s ‘Future of Outdoor’ seminar hosted by MediaTel Group, with some panellists claiming that the formats were the way forward and others expressing concern that the industry was adopting technology for the sake of it.Tim Bleakley, managing director of CBS Outdoor, believed that… Continue reading Digital Outdoor Debate Sparks Mixed Views

A new report from IAB Europe reveals that online advertising spend in Europe doubled last year to £4.5 billion. The advertising study, which examined data from 13 countries, found that France, Germany and the UK accounted for over three-quarters of all internet advertising spend. The UK accounted for 39% of the total (€3.101 billion), Germany… Continue reading European Internet Adspend Doubled In 2006

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) have announced that internet advertising revenues reached a new record of $4.9 billion for the first quarter of 2007. The 2007 first quarter revenues represent a 26 percent increase over Q1 2006 at $3.8 billion and a 2 percent increase over Q4 2006 at $4.8 billion.… Continue reading US Internet Advertising Revenues Reach Record $4.9 Billion

Joost has announced that Mike Volpi has been appointed chief executive officer. Volpi succeeds the company’s founding CEO, Fredrik de Wahl, who remains at Joost as chief strategy officer.Volpi joins Joost from Cisco Systems, where he spent 13 years in a variety of strategic management roles.de Wahl said: “Mike brings unparalleled leadership and technology expertise… Continue reading Joost Gets New CEO

The UK has the most active online population in Europe, with the highest average number of daily visitors (21.8 million), according to new research from comScore. comScore adds that the UK has the highest usage days per month (21 per user), and the highest average time spent per month per user (34.4 hours) in Europe.… Continue reading UK Has Most Active Online Population In Europe

The number of IPTV subscribers will reach nearly 60 million worldwide by year-end 2011, spurred by both aggressive and reactionary telco tactics, according to a new report from Parks Associates. The report, IPTV: From Quadruple Play to Multiplay, which provides forecasts and analyses for the worldwide IPTV market, predicts television choices for European consumers in… Continue reading 60 Million IPTV Subscribers Worldwide By 2011

A new report from In-Stat forecasts that by 2011, total worldwide broadband subscribers will number 567 million, almost double the current 285 million subscriber base. It adds that the past 12 months have seen approximately 65 million new broadband subscribers worldwide sign up for high-speed access to the internet. Mike Paxton, In-Stat analyst, said: “The… Continue reading Worldwide Broadband Subscribers To Reach 567 Million

Freeview is to unveil its first major marketing push for its personal video recorder, Freeview Playback, focusing on consumers who have yet to go digital.Online is at the heart of the campaign, with a variety of banners, skyscrapers and listings page sponsorships on sites such as lastminute.co.uk, timeout.co.uk and MSN from 11 June.The campaign will… Continue reading Freeview Launches Major Ad Campaign For PVR

A new forecast from JupiterResearch claims that 70% of US homes – some 86 million households – will have broadband internet access by 2012. The report, US Broadband Forecast, 2007 to 2012: LECs Maintain Advantage over Cable Operators in Quest for New Subscribers, JupiterResearch finds that wider availability of high-speed service will prompt nearly 36… Continue reading 70% Of US Homes To Have Broadband By 2012

Advertising expenditures for newspaper web sites increased by 22.3% to $750 million in the first quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the twelfth consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online ad… Continue reading Adspend On US Newspaper Websites Increases