More Digital articles

Almost half (49%) of online users have engaged with user-generated content (UGC) in the past month by actively creating or simply reading material posted by others, according to a new report from JupiterResearch. In a study titled User-Generated Content: Strategies for Media Sites, JupiterResearch reports that UGC is now a mainstream activity for millions of… Continue reading Almost Half Of Online Users Have Engaged With UGC In Past Month

From its humble beginnings to the immense worldwide web of today, the internet has flourished with astonishing rapidity, throwing up new developments, technologies and methods for reaching people with every year that passes. As the company turns 10, IAB chief executive, Guy Phillipson, talks to NewsLine about the medium’s continuing success in an ever-mutable media… Continue reading Online – Keeping Media Afloat

A new report from Media-Screen says that US broadband users are spending 48% (approximately one hour and 40 minutes) of their spare time online in a typical weekday, with the trend increasing across all age groups. Additionally, the report entitled Netpop | Play, finds that when users are online, 54% of that time is spent… Continue reading US Broadband Users Spend Almost 50% Of Spare Time Online

A new report from Continental Research forecasts that 7.9 million UK adults will use VoIP at least once a year in 2010. It adds that over the next 12 months, 43% of those ever using VoIP in the UK, Germany, Japan and the US expect to increase their usage. In addition, 17% of those not… Continue reading Convergence To Increase

New figures from the Advertising Association (AA) reveal that advertising expenditure in the UK passed £19 billion in 2006. According to the AA figures, the press accounted for by far the largest share of total advertising expenditure (43.7%), with television the second largest medium (24.1%), followed by direct mail (12.2%), internet (10.6%), outdoor (5.7%), radio… Continue reading UK Adspend Passed £19 Billion In 2006

IPC Inspire has announced the promotion of Nicola Ponting to the role of digital sales director with responsibility for driving IPC Inspire’s consumer digital revenues.Ponting will working with IPC Inspire’s core teams to develop online advertising and representing the division’s digital advertising both internally and externally. In addition, Ponting will retain her responsibility for the… Continue reading New Digital Sales Director For IPC Inspire

New research from comScore reveals that males represented a significantly larger share (63%) of the podcast download audience on iTunes in the US than did females (37%). In addition, 18-24 year olds represented a substantial share of the audience (29%) and were more than twice as likely as the average internet user to download podcasts.… Continue reading US Males Twice As Likely As Women To Download A Podcast

‘Silver Surfers’ are set to overtake the 35-44s as the age group with the largest representation online, according to online competitive service Hitwise. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares… Continue reading Silver Surfers Boost Online Presence

A new survey has revealed that only 15% of internet users have downloaded a full-length TV programme and only 14% a whole movie. The survey, commissioned by CacheLogic and carried out by YouGov, questioned 2,400 UK internet users and found that the most common responses when asked “What would need to be addressed for you… Continue reading Just 15% Of UK Internet Users Have Downloaded TV Shows

A new report from Forrester Research estimates that paid video downloads will peak in 2007, generating $279 million in revenue, up from $98 million last year. Forrester predicts that new advertising models will drive the video download market and replace the paid for download model. A recent Forrester survey showed that only 9% of online… Continue reading Paid Video Downloads To Peak In 2007