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Video on demand (VoD) revenues will reach $12.7 billion worldwide in 2011, making it one of the fastest-growing digital content services over the forecast period, predicts Ovum. Starting from a base of $2.7 billion in 2007, Ovum expects to see more telcos across the globe launching their on-demand content propositions, moving themselves into content distribution.… Continue reading Video On Demand Revenues To Reach $12.7 Billion

If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question

Google has been in the news a lot recently following its acquisition of the online ad company DoubleClick and the announcement of its strong profits increase for the first quarter of the year. In light of Google’s recent manoeuvres, MediaTel INSIGHT spoke to Ovum analyst David Bradshaw about where the search engine giant could be… Continue reading MediaTelINSIGHT Interview:Ovum Analyst Discusses The Future Of Google

The number of internet users now stands at over 29.6 million according to figures released by BMRB, for the first quarter of 2007. This represents a 7.14% growth from the same period last year.The total number of people going online is now around five million more than it was two years ago.Usage LocationThe number of… Continue reading Online Usage Round-Up Q1 2007: Net Usage Growth Up More Than 7%

The latest study from Telephia and comScore on mobile v PC-based internet usage reveals that 5.7 million people in the UK used a mobile device to go online during January 2007 compared to the 30 million people age 15 or older who accessed the web from a PC (either a home or a work machine).… Continue reading 5.7 Million Use Mobile Internet In January In UK

The Advertising Standards Authority (ASA) Annual Report for 2006 has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads – 12,842 – were complained… Continue reading Online Ad Complaints To ASA Rise 33% Year On Year

EMarketer, the online market research firm, has increased its estimate of US ad spending on social networks to $900 million in 2007. The increase comes from two factors: increased revenue projections for Facebook and additional spending on niche and marketer-sponsored social networks. Between 2007 and 2011, US ad spending on social networks will grow 180%… Continue reading US Ad Spend On Social Networks To Increase

VoIP is forecast to top 25 million US households by 2012, driven by greater broadband subscriptions and expansion by cable operators into new markets, according to a new report from JupiterResearch. The report, titled US Broadband Telephony Forecast, 2007 to 2012: Cable MSOs assert their dominance in the VoIP market, says that the ability to… Continue reading VoIP To Top 25 Million US Households

The nineteen largest cable and telephone providers in the US – representing about 94% of the market – acquired over 2.9 million net additional high-speed internet subscribers in the first quarter of 2007, according to new research from Leichtman Research Group. The top broadband providers now account for 56.2 million subscribers – with cable companies… Continue reading 2.9 Million Add High-Speed Internet In The US

A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar.Ainsworth indicated that having come to research from an agency… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’