The Advertising Standards Authority (ASA) Annual Report for 2006 has revealed that 2,421 ads were changed or withdrawn as a result of ASA action during the year.Although the total number of complaints lodged with the ASA fell by 14.5% (to 22,429) on the previous year, a record number of ads – 12,842 – were complained… Continue reading Online Ad Complaints To ASA Rise 33% Year On Year
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VoIP is forecast to top 25 million US households by 2012, driven by greater broadband subscriptions and expansion by cable operators into new markets, according to a new report from JupiterResearch. The report, titled US Broadband Telephony Forecast, 2007 to 2012: Cable MSOs assert their dominance in the VoIP market, says that the ability to… Continue reading VoIP To Top 25 Million US Households
The nineteen largest cable and telephone providers in the US – representing about 94% of the market – acquired over 2.9 million net additional high-speed internet subscribers in the first quarter of 2007, according to new research from Leichtman Research Group. The top broadband providers now account for 56.2 million subscribers – with cable companies… Continue reading 2.9 Million Add High-Speed Internet In The US
A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar.Ainsworth indicated that having come to research from an agency… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’
A single online planning currency is absolutely necessary, particularly as most medium’s content distribution will be via the internet in the future, according to Louise Ainsworth, managing director for Nielsen//NetRatings, who was speaking from the floor at last week’s MediaTel Group ‘Future of Media Research’ seminar. Ainsworth indicated that having come to research from an… Continue reading Single Planning Currency For The Internet Is ‘Absolutely Necessary’
Almost half of Europe is now regularly watching TV over the Internet, according to a new study by StrategyOne for Motorola’s Connected Home Solutions Division. The company surveyed 2,500 broadband users across the UK, France, Germany and Spain about their use of video on demand and their predicted use of technology in the future. The… Continue reading 45% of Europeans Watching Television Online
Over 59 million people in the US (37.6% of all active US internet users) visited newspaper websites during the first quarter of 2007, according to research from Nielsen//NetRatings for the Newspaper Association of America (NAA). This number, says Neilsen//NetRatings, represents a 5.3% increase over the same period a year ago. The visitors generated almost three… Continue reading US Visitors To Newspaper Websites Increase
Joost, the long-awaited internet television service, has officially commercially launched, following last week’s announcement of its advertising partners.Campaigns from the 32 companies will begin airing on the platform this month, while as a part of this launch, all existing Joost beta testers now have an unlimited number of invitations that they can send to their… Continue reading Joost Ready For Lift Off
All of ITV’s channels will be available online after the broadcaster relaunches its website, ITV.com, to the tune of £20 million.The new site, which is expected to go live in a few weeks, will also feature a 30-day catch-up service and the chance for users to upload their own news clips.“Today we are combining the… Continue reading ITV Invests £20m To Get Its Channels Online
Neil Robinson, IPC Media’s digital director, has been appointed to the publisher’s main board and will now lead the company’s strategic development across its entire portfolio.Robinson will work closely with each of the divisional managing directors and digital development directors at IPC, reporting directly to chief executive Sylvia Auton.“Digital media is core to IPC’s growth… Continue reading IPC Appointment Boosts Digital Strategy
