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A new forecast from JupiterResearch claims that 70% of US homes – some 86 million households – will have broadband internet access by 2012. The report, US Broadband Forecast, 2007 to 2012: LECs Maintain Advantage over Cable Operators in Quest for New Subscribers, JupiterResearch finds that wider availability of high-speed service will prompt nearly 36… Continue reading 70% Of US Homes To Have Broadband By 2012

Freeview is to unveil its first major marketing push for its personal video recorder, Freeview Playback, focusing on consumers who have yet to go digital.Online is at the heart of the campaign, with a variety of banners, skyscrapers and listings page sponsorships on sites such as lastminute.co.uk, timeout.co.uk and MSN from 11 June.The campaign will… Continue reading Freeview Launches Major Ad Campaign For PVR

Advertising expenditures for newspaper web sites increased by 22.3% to $750 million in the first quarter versus the same period a year ago, according to preliminary estimates from the Newspaper Association of America (NAA). The increase reflects the twelfth consecutive quarter of double digit growth for online newspaper advertising since NAA started reporting online ad… Continue reading Adspend On US Newspaper Websites Increases

A new report from Verdict Research reveals the fastest rate of growth in the online retail sector since the busting of the dotcom bubble in 2001. Verdict says that in 2006 online retail spending in the UK grew by 33.4%, to a record £10.9 billion, almost 13 times faster than the retail sector overall. It… Continue reading Online Sales In The UK To Almost Triple Over The Next Five Years

Almost half (49%) of online users have engaged with user-generated content (UGC) in the past month by actively creating or simply reading material posted by others, according to a new report from JupiterResearch. In a study titled User-Generated Content: Strategies for Media Sites, JupiterResearch reports that UGC is now a mainstream activity for millions of… Continue reading Almost Half Of Online Users Have Engaged With UGC In Past Month

From its humble beginnings to the immense worldwide web of today, the internet has flourished with astonishing rapidity, throwing up new developments, technologies and methods for reaching people with every year that passes. As the company turns 10, IAB chief executive, Guy Phillipson, talks to NewsLine about the medium’s continuing success in an ever-mutable media… Continue reading Online – Keeping Media Afloat

A new report from Media-Screen says that US broadband users are spending 48% (approximately one hour and 40 minutes) of their spare time online in a typical weekday, with the trend increasing across all age groups. Additionally, the report entitled Netpop | Play, finds that when users are online, 54% of that time is spent… Continue reading US Broadband Users Spend Almost 50% Of Spare Time Online

A new report from Continental Research forecasts that 7.9 million UK adults will use VoIP at least once a year in 2010. It adds that over the next 12 months, 43% of those ever using VoIP in the UK, Germany, Japan and the US expect to increase their usage. In addition, 17% of those not… Continue reading Convergence To Increase

New figures from the Advertising Association (AA) reveal that advertising expenditure in the UK passed £19 billion in 2006. According to the AA figures, the press accounted for by far the largest share of total advertising expenditure (43.7%), with television the second largest medium (24.1%), followed by direct mail (12.2%), internet (10.6%), outdoor (5.7%), radio… Continue reading UK Adspend Passed £19 Billion In 2006

New research from comScore reveals that males represented a significantly larger share (63%) of the podcast download audience on iTunes in the US than did females (37%). In addition, 18-24 year olds represented a substantial share of the audience (29%) and were more than twice as likely as the average internet user to download podcasts.… Continue reading US Males Twice As Likely As Women To Download A Podcast