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A new report from Continental Research forecasts that 7.9 million UK adults will use VoIP at least once a year in 2010. It adds that over the next 12 months, 43% of those ever using VoIP in the UK, Germany, Japan and the US expect to increase their usage. In addition, 17% of those not… Continue reading Convergence To Increase

New figures from the Advertising Association (AA) reveal that advertising expenditure in the UK passed £19 billion in 2006. According to the AA figures, the press accounted for by far the largest share of total advertising expenditure (43.7%), with television the second largest medium (24.1%), followed by direct mail (12.2%), internet (10.6%), outdoor (5.7%), radio… Continue reading UK Adspend Passed £19 Billion In 2006

New research from comScore reveals that males represented a significantly larger share (63%) of the podcast download audience on iTunes in the US than did females (37%). In addition, 18-24 year olds represented a substantial share of the audience (29%) and were more than twice as likely as the average internet user to download podcasts.… Continue reading US Males Twice As Likely As Women To Download A Podcast

IPC Inspire has announced the promotion of Nicola Ponting to the role of digital sales director with responsibility for driving IPC Inspire’s consumer digital revenues.Ponting will working with IPC Inspire’s core teams to develop online advertising and representing the division’s digital advertising both internally and externally. In addition, Ponting will retain her responsibility for the… Continue reading New Digital Sales Director For IPC Inspire

‘Silver Surfers’ are set to overtake the 35-44s as the age group with the largest representation online, according to online competitive service Hitwise. Those aged 55+ accounted for 22% of UK visits to all categories of websites in the four weeks to 12 May 2007, up 54% since 2005 and 40% since 2006. This compares… Continue reading Silver Surfers Boost Online Presence

Video on demand (VoD) revenues will reach $12.7 billion worldwide in 2011, making it one of the fastest-growing digital content services over the forecast period, predicts Ovum. Starting from a base of $2.7 billion in 2007, Ovum expects to see more telcos across the globe launching their on-demand content propositions, moving themselves into content distribution.… Continue reading Video On Demand Revenues To Reach $12.7 Billion

A new survey has revealed that only 15% of internet users have downloaded a full-length TV programme and only 14% a whole movie. The survey, commissioned by CacheLogic and carried out by YouGov, questioned 2,400 UK internet users and found that the most common responses when asked “What would need to be addressed for you… Continue reading Just 15% Of UK Internet Users Have Downloaded TV Shows

A new report from Forrester Research estimates that paid video downloads will peak in 2007, generating $279 million in revenue, up from $98 million last year. Forrester predicts that new advertising models will drive the video download market and replace the paid for download model. A recent Forrester survey showed that only 9% of online… Continue reading Paid Video Downloads To Peak In 2007

Google has been in the news a lot recently following its acquisition of the online ad company DoubleClick and the announcement of its strong profits increase for the first quarter of the year. In light of Google’s recent manoeuvres, MediaTel INSIGHT spoke to Ovum analyst David Bradshaw about where the search engine giant could be… Continue reading MediaTelINSIGHT Interview:Ovum Analyst Discusses The Future Of Google

If a panel of advertisers at Media 360 is to be believed, the media search industry needs to call a halt to at least one new initiative.“The old metrics of reach and frequency are becoming less relevant, we will move away from these,” said Rick Jones, former head of channel marketing, Camelot Group. “The digital… Continue reading Thoughts On Media 360: JICIMS Called Into Question