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One in four online advertisers in the States will use ‘behavioural targeting’ by next year, according to a leading authority on the impact of the Internet and emerging consumer technologies on business. JupiterResearch, in the report titled “Effective Targeting”, says advertisers and agencies that have tested early online behavioural targeting services are yielding positive results.… Continue reading ‘Behavioural Targeting’ To Boom In US

Internet adspend in the US (not including search) is predicted to increase by 13% in 2006, according to research by TNS Media Intelligence. The figure is from a revised full year forecast, which adjusts the earlier figure of 9.1% growth in 2006. Internet adspend reached 19.4% in the first quarter of 2006 (see Online Adspend… Continue reading US Internet Adspend Predicted To Increase By 13%

By 2010 there will be 34 million digital video recorder (DVR) subscribers (29.5% of households) in the US, up from 13.5 million (12.3% of TV households) at the end of the first quarter of 2006 and 18 million (16.4% of TV households) at the end of 2006, according to a new study released by Magna… Continue reading US VOD And DVR Households To Increase By 2010

Four in ten or 37.4% of American teens spend at least three hours a day online outside of school, according to a Burst Media survey of more than 1,800 connected teens between the ages of 13 and 17. Just one in five or 19.6% say they are spending less than an hour online outside of… Continue reading Third Of US Teens Online For Over Three Hours A Day

US PC in-game advertising will increase from $80 million in 2005 to more than $400 million in 2009, according to new research from Parks Associates (see US In-Game Adspend To Reach $1.8 Billion By 2010). Most in-game ads are currently from the automotive, food and beverage, apparel and lifestyle industries, aimed squarely at “core gamers”,… Continue reading In-Game Advertising To Increase To More Than $400 Million In 2009

MediaTel.co.uk has launched a World Cup Media Centre to bring subscribers the most up-to-date media data and analysis from this summers’ biggest sporting event.Working in conjunction with Nielsen//NetRatings, TNS Infosys Exec and Xtreme Information, MediaTel.co.uk will be providing its 140 subscribing companies with the latest daily analysis, with key reports including; TV overnights for ABC1… Continue reading MediaTel.co.uk Launches World Cup Media Centre

Thanks to the growth in usage of video game consoles online and the continued boom in broadband take-up, the online game market is expected to grow from $3.4 billion in 2005 to $13 billion in 2011. A new study from DFC Intelligence, entitled The Online Game Market, places massively Multiplayer Online Games (MMOG’s) at the… Continue reading Online Games Could Hit $13 Billion By 2011

Viacom Brand Solutions (VBS) has signed up MicroStars, the miniature football star figurines, for an interactive football game that will be available on Nickelodeon’s red button service during the World Cup.The figurines of Beckham, Rooney and Owen, will feature in five football games available in the MicroStars Playzone until the end of the tournament.VBS, the… Continue reading Miniature Footballers Go Red Button Active

The 20 largest cable and DSL providers in the US acquired a record 3.1 million subscribers during the first quarter of 2006, according to the Leichtman Research Group. The top broadband providers have almost 46 million high speed internet subscribers, with cable having nearly 25.8 million broadband subscribers (see Broadband Accounts For Over 42 Million… Continue reading US Broadband Record

More and more UK companies are moving their advertising budgets online, according to a new survey carried out by the Online Marketing Show (OMS). The survey, in its second year and coming ahead of the show on June 7-8, had 40% of respondents say that they spend 26% or more of their marketing budget online… Continue reading Commitment To Online Marketing Increases