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Active home internet users dropped by about 0.5% over April, according to a report by Nielsen//NetRatings, which follows on from the 2.2% increase recorded in March. The decline was blamed on a drop of about 1.8 million home internet users in Germany, Australia, Brazil, Spain and the U.S.A. Germany recorded a 2.5% drop between March… Continue reading Internet User Numbers Decrease in April

Advertising has become big business in the video game world, with some market analysts predicting that in-game advertising could be worth up to £2 billion by 2010. However, it is uncertain to what extent gamers are influenced by ads in games. Previously, advertising and games went together more through ‘advergaming’ where a game was designed… Continue reading In-Game Ads Look Appetising For Advertisers

In the four weeks ending May 20, older people, or ‘silver surfers’, made up 15.7% of visits to all categories of website, according to the latest analysis from Hitwise UK, the online competitive intelligence service. Silver surfers – people aged 55 or over – were attracted most to Google, followed by MSN Hotmail and then… Continue reading Favourite Websites Of The Silver Surfers

Internet access has topped the billion mark, with a record number of households having access to the web. Out of that one billion, 845 million are regular users, going online at least once a month, and 250 million have broadband access. Worldwide Online Access , the report by eMarketer, tracks the spread of internet access… Continue reading Global Growth For Internet

The UK paid search market will grow to £1.26 billion in the next year – a 67% increase on 2005 when the paid market was worth £757m, according to E-consultancy’s 2006 Search Marketing Buyer’s Guide (see Online Search Sees Explosion In Sponsored Links). The report also says that search engine optimisation will be worth £147… Continue reading Growth In Paid Search Market

The total number of internet users reached 27.6 million during the first quarter of 2006, according to figures released by BMRB. This represents a 12.3% growth from the same period in 2005, and is greater than the 7.6 growth experienced in the same period from 2004 to 2005.Overall internet usage has risen from 22.8 million… Continue reading Online Usage Round-Up: Internet Boom Continues Into 2006

The number of large US companies using online news feeds looks set to double by the end of the year, according to a report by Jupiter Research. At present just 29% of companies in the $50-million-plus annual-revenue bracket publish content using Really Simple Syndication (RSS). By the end of December 2006, this could rise to… Continue reading Stateside companies opt for RSS

High-speed internet access is expanding rapidly, with a record 18.3 million households across 16 European countries hooking up to broadband during 2005. This represents an almost 3 million increase in new subscriber numbers compared to 2004, when 15.4 million made the move to broadband. Strategy Analytics, the technology research firm who released the figures, puts… Continue reading Residential Broadband Booms Across Europe

Internet adspend will continue to outperform other media in Europe this year, with minimal growth expected to be the norm, according to the Initiative special report, Spheres of Influence, outlining global advertising expenditure in 2006. The UK should see a total rise in advertising expenditure of 3.6% compared with a global average of 5.8%, and… Continue reading Internet Adspend Likely To Grow For 2006

The global advertising market looks to be increasing in stability, with the latest forecasts from Initiative expecting none of the 56 markets in its survey to see decline in adspend this year. The expected performance would mark the first year of globally increased adspend since 2000, as events such as the World Cup and Winter… Continue reading Global Adspend Looks Stable In Six Year First