More Digital articles

The UK lags behind the rest of Europe in broadband application awareness and adoption, according to new research from Motorola. The research reveals that France and Germany lead awareness of VoIP, Italy and Spain lead on video calling, downloading content and desire for Fixed Mobile Convergence. 2,500 respondents were surveyed across, France, Germany, Italy, Spain… Continue reading UK Lags Behind Rest Of Europe In Broadband Awareness And Adoption.

US advertising is expected to grow by 5.6% this year, with a gain of 6% in overseas advertising. In addition, a total worldwide advertising growth of 5.8%, to $602.4 billion, is expected for 2006, according to new figures released by Universal McCann. This is a downward revision of Universal McCann’s previous figures (see McCann Expects… Continue reading US Adspend Expected To Grow 5.6% This Year

The Asia-Pacific region still claims by far the biggest share of all broadband lines, accounting for 40% of the world’s 229m broadband lines in Q1 2006, according to Point Topic’s World Broadband Statistics for Q1 2006. However, despite impressive growth rates in China, India and Vietnam, Asia-Pacific’s share is under threat from markets in Eastern… Continue reading Asia-Pacific Still Ahead In Broadband Boom

Local online advertising in the US is forecast to reach $1.3 billion for 2006, which equates to 7.9% of the total $16.7 billion in US internet ad spending for the year, according to a new report from eMarketer called Local Online Advertising: Measuring the Potential. The report forecasts that local online adspend will grow by… Continue reading Paid Search Will Be Driving Factor Behind Local Online Advertising

A single online planning currency is one step closer thanks to the launch of a quarterly internet audience survey led by the Internet Advertising Bureau (IAB UK) in agreement with the National Readership Surveys Ltd (NRS).The survey, which will be implemented in the New Year, comes as a result of an ongoing collaboration between industry… Continue reading Online Planning Currency A Step Closer

Digital radio listeners read and use information from the scrolling text on their DAB sets, according to the latest findings from the RAB Platform Survey. 69% of listeners read the text, whilst 42% actually used web addresses or phone numbers on the display, offering advertisers a new channel of communication to connect through to consumers.… Continue reading DAB Text Display Is A New Avenue For Advertisers

By the end of 2008 there will be 100 million direct-to-home satellite pay TV subscribers globally, meaning that satellite will continue its reign as the top digital TV platform, according to a new study by Research and Markets. The report also examines satellite radio and points to Howard Stern’s departure from traditional radio to begin… Continue reading Satellite Industry To Grow

The global entertainment and media (E&M) industry has entered a solid growth phase and will increase at a 6.6% compound annual growth rate (CAGR) to $1.8 trillion in 2010, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook: 2006-2010. Digital video recorders, along with high definition television (HDTV) and digital television, will enhance the appeal of… Continue reading Solid Growth Forecast For Media Industry

A new report from Research and Markets says that the global digital media market is on the verge of massive changes owing to the convergence of telecoms, media and IT, with the changes driven by new developments in broadband technology and consumer electronics. The report forecasts that video streaming technology will be mainstream and fully… Continue reading Digital Media On The Verge Of Huge Changes

Families with two telephone lines are 70% more likely to have broadband than those with only one, according to new research from Point Topic. The analysis also shows that Sky+ subscribers have 62% broadband penetration, while those people relying on terrestrial TV have only 26%. In addition, DSL is revealed as the most widely used… Continue reading Families With Two Telephone Lines 70% More Likely To Have Broadband