More Digital articles

Sir Martin Sorrell, Chief Executive of WPP, says that the internet will not take over from traditional media as the primary method for advertisers to reach their audience. Speaking in The Times he said that the continuing strength of the internet does not mean that it will eventually “displace” traditional advertising platforms, even though online… Continue reading Internet Will Not Destroy Traditional Advertising

Internet advertising revenues reached a record $3.9 billion in the first quarter of 2006, reveals a new report by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This represents a 38% increase over Q1 2005 at $2.8 billion and a 6% increase over Q4 2005 at $3.6 billion, and follows on from the record $12.5… Continue reading Online Adspend Almost $4 Billion In Q1

The number of global IPTV subscribers will grow from 4.3 million in 2005 to 36.8 million in 2009, according to the latest forecasts from Research and Markets Ltd. This latest forecast, an update to the IPTV Global Forecast 2005 to 2009 dated September 2005, predicts a compound annual growth rate of 72% and states that… Continue reading Europe Leading IPTV Boom

The top 20 broadband providers in the States bagged more than 3 million new subscribers in the first three months of this year, in what has proved to be a record quarter for broadband additions. These 20 big players now control 94% of the broadband market – a massive 46 million broadband subscribers – according… Continue reading Broadband Bonanza For US Providers

The number of global broadband subscribers rose to over 221 million at the end of 2005, according to analysis released by Telegeography Research. The figure grew from around 162 million from a year earlier, an increase of 37%. In 2003 the figure was nearer the 106 million mark. Telegeography predicts that the total number of… Continue reading Global Broadband Subscriber Increase

In the four weeks ending May 20, older people, or ‘silver surfers’, made up 15.7% of visits to all categories of website, according to the latest analysis from Hitwise UK, the online competitive intelligence service. Silver surfers – people aged 55 or over – were attracted most to Google, followed by MSN Hotmail and then… Continue reading Favourite Websites Of The Silver Surfers

Active home internet users dropped by about 0.5% over April, according to a report by Nielsen//NetRatings, which follows on from the 2.2% increase recorded in March. The decline was blamed on a drop of about 1.8 million home internet users in Germany, Australia, Brazil, Spain and the U.S.A. Germany recorded a 2.5% drop between March… Continue reading Internet User Numbers Decrease in April

Advertising has become big business in the video game world, with some market analysts predicting that in-game advertising could be worth up to £2 billion by 2010. However, it is uncertain to what extent gamers are influenced by ads in games. Previously, advertising and games went together more through ‘advergaming’ where a game was designed… Continue reading In-Game Ads Look Appetising For Advertisers

Internet access has topped the billion mark, with a record number of households having access to the web. Out of that one billion, 845 million are regular users, going online at least once a month, and 250 million have broadband access. Worldwide Online Access , the report by eMarketer, tracks the spread of internet access… Continue reading Global Growth For Internet

The UK paid search market will grow to £1.26 billion in the next year – a 67% increase on 2005 when the paid market was worth £757m, according to E-consultancy’s 2006 Search Marketing Buyer’s Guide (see Online Search Sees Explosion In Sponsored Links). The report also says that search engine optimisation will be worth £147… Continue reading Growth In Paid Search Market