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The number of 15-22 year old web users accessing the internet via a broadband connection has experienced dramatic growth, rising to 70% in the final quarter of 2004. Results from a new survey published by youth-oriented online content site, Bolt, show an 11% increase on the previous quarter. One half of total number of 15-22… Continue reading Increased Broadband Uptake By Young Surfers

The UK online travel sector is forecast to reach 4.9% market share in January, equalling the best ever month previously set by the travel industry, according to online intelligence service Hitwise. UK visits to internet travel sites are up 14%, on a year on year analysis, with the first week of January 2005 seeing online… Continue reading UK Online Travel To Equal Best Ever Month

Specialist magazine publisher Future Publishing has announced the appointment of publishing director David Maher-Roberts to the board of the Association of Online Publishers, bringing Future into line with its competitors in addressing the issues and concerns relating to all sectors of online publishing.The AOP was formed in 2002 to present a unified voice to industry… Continue reading Future Signs Up To Association of Online Publishers

US online advertising expenditure is set to increase by as much as 30% in 2005, signalling a strong performance for online advertising for the coming year, according to a recent survey by Deutsche Bank and MediaPost. This confirms media commentary group, Jack Myers prediction last month, that online would play a major role in advertising… Continue reading US Online Adspend To Increase By 30% In 2005

Online shopping hit record numbers over Christmas 2004, with online retailers experiencing a 23% increase in internet traffic from December 2003, according to a report from web monitoring firm Hitwise. Data from Hitwise showed that online shopping performed well in the period between August and December 2004, with market share of all UK internet traffic… Continue reading UK Online Shopping Hit Record Numbers Over Christmas 2004

Jack Myers, in revising its 2005 US adspend forecast upwards in December, joined other key industry prognosticators in predicting a more positive outlook for the US advertising market in 2005; largely driven by an expected increase in online advertising expenditure. Myers predicts that internet advertising will grow by 30%, with overall US advertising expenditure expected… Continue reading Internet Boosts US Adspend For 2005

Internet advertising expenditure in Europe is set to rise by almost 30% in the next 12 months and is predicted to be worth almost €4.7 billion by the end of 2009, according to a report by JupiterResearch. The new report predicts the European internet advertising market to be worth €2.7 billion by the end of… Continue reading European Internet Ad Prices Up 30% In 2005

Market analysts eMarketer have predicted that 2005 will be a strong year for online advertising, with rich media advertising and overall online adspend seeing substantial increases in growth. Senior analyst at the company, David Hallerman, has forecast that the coming year will see overall online adspend increase by 21%. Rich media advertising, comprising interactive multimedia… Continue reading Rich Media Advertising Set For A Strong 2005

Advertising expenditure in the UK looks set to grow steadily in 2005, the industry’s most credible prognosticators have predicted. Forecasts made at the end of 2004 by ZenithOptimedia, Universal McCann, the Advertising Association (AA) and Interdeco all look forward to a slow but solid increase in adspend in the coming year. While the burst of… Continue reading UK Advertising Growth Slow But Steady In 2005

The latest analysis of the World Broadband market indicates that broadband subscriptions have risen by 53% year on year to reach 136.4 million by 30 September 2004, an increase of 47 million lines in real terms. If growth rates continue at the current rate, worldwide broadband subscribers will exceed 150 million before the end of… Continue reading Worldwide Broadband Lines Exceed 150 Million