More Direct articles

A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.

Lockdown Britain was more responsive to direct mail (DM) campaigns than at any point in the three years since JICMAIL began tracking activity

Partner content: JICMAIL has today released a free whitepaper and checklist for applying previously unavailable mail interaction data to the marketing mix modelling process.

Sponsor content: Dominic Mills casts a journalist’s eye over JICMAIL and finds that it offers a host of features — from journey planning to competitor analysis — that go well beyond the standard currency fare

Sponsor content: Data junkie Patrick Collister explains why good old direct mail is the single most powerful medium to use if you simply want to get noticed.

Sponsor content: There is always a place for a new media planning currency, writes Ian Gibbs – especially one that helps stretch client budgets further than ever when it comes to driving positive business outcomes.

Sponsor content: Louise Cook explains what JICMAIL means for the industry from an econometric point of view.

The obsession with the academic’s ‘brand purpose’ mantra has led agencies and marketers astray.

It’s dangerous for a free newspaper which targets readers purely on the basis of their location to be so overtly political, writes Dominic Mills – and ad revenues will be the first casualty.

Tangible media performs a vital role for brands who want to resonate and build relationships with customers, writes Jonathan Harman.