The Advertising Association’s communications director and the chair of CAP and Credos speak about takeaways from their new book, ‘Trusted Advertising’, including whether advertisers are sufficiently valuing trusted media channels, and what they can do to better build trust in their brands.
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Tom Laranjo speaks to The Media Leader about why Serviceplan Group restructured its agencies under the House of Communications banner, and his plans for the new entity.
The Observer’s new commercial chief speaks about why he’s prioritising a “luxury” experience for clients, and the effort to diversify the title’s fledgling product offering.
Podcast: The co-founders and chairs of the Alliance of Media Independents discuss their plans for expansion and why indies might be the beneficiaries of a consolidating agency landscape.
General manager of global business solutions Kris Boger speaks to The Media Leader about TikTok’s expansion into commerce and search, how the platform has innovated despite US ownership uncertainty, and challenges in tackling teen safety.
WPP Media’s global president of business intelligence returns to talk through its latest adspend forecast, downside economic risks, and how AI is driving growth opportunities.
Roku’s director of EMEA ad sales discusses how the TV market is becoming more data-led and programmatic, and where Roku sits within a growing CTV ecosystem.
The Guardian’s chief advertising officer returns to discuss the implications from the title’s latest “Shift Happens” report.
Outgoing and incoming Isba directors general Phil Smith and Simon Michaelides speak about the next stages of Origin, loss of trust between agencies and clients, challenges facing CMOs, and whether there should be an Isba for small businesses.
Adwanted’s CEO sits down with NABS CEO Sue Todd at the charity’s ‘long lunch’ to discuss what else the body is up to for the good of the industry.