More Interviews articles

SPUR’s technical lead discusses how the initiative’s telemetry standard will help publishers create a new marketplace to receive fair value from AI companies.

The IPA’s joint directors of media research and judges of this year’s AMRAs discuss why media research is not always put into practice and how JICs need to evolve to meet advertiser demands.

Metro’s editor-in-chief and commercial director discuss how the title has adapted to changing commuting habits and declining referral traffic with new distribution strategies.

Enders Analysis’ media policy lead discusses the Sky-ITV deal, what a new BBC funding model could look like, and how UK broadcasters are cautiously embracing social media distribution strategies.

Bernet speaks to host Jack Benamin about Netflix’s ad tier expansion in Europe and new innovations aimed at automating programmatic buying.

Burr Smith speaks to The Media Leader about why embracing change is essential for OOH’s future, how automation can unlock growth for the channel, and his main takeaways from the WOO annual summit in London last month.

YouTube’s global managing director and head of creators speaks to host Jack Benjamin about why she believes YouTube is ‘absolutely’ TV, and how it advises brands work with increasingly professionalising creators on the platform.

At the Cannes Lions Festival of Creativity last month, The Media Leader’s content director James Longhurst sat down with The Sun’s commercial revenue director to discuss the title’s embrace of video and how the World Cup is driving growth this year.

Reach’s strategy director discusses how publishing brands are evolving to meet audiences where they live, and how the role of video, social and live experiences is deepening audience relationships.

Host Jack Benjamin spoke with Armstrong in sunny Cannes about how NYT’s strategy of surrounding its news reporting with verticals like cooking and games, its international expansion, and why it’s pivoting to video.