In an interview with The Media Leader, LBC presenter James O’Brien decried news outlets’ betrayal of their audience’s trust in their attempt to remain neutral in their political media coverage.
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Global’s director of commercial, DAX Audio, reveals his biggest career turning point and the advice for anyone who wants his job one day.
ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
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The international ad sales chief on presenting TV as a convergent opportunity and his former footballing life.
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The GoodNet’s commercial chief shares her media sales advice and the biggest turning point in her career.
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today’s media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
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The OOH owner’s co-founder on patience, curiosity and what his Gen Z perspective brings to clients.
EssenceMediacom’s chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
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The agency partnerships chief has some good advice for those entering the industry and reveals her must-read WhatsApp group chat.
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.