Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.
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The Daily Mail’s commercial arm announced strategy to target the 13m gamers in its extant audience for new content.
UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.
| Tim Levy
Our already world-leading creative industries could be the niche we need to become an AI superpower. This is how the government can help.
Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?
The media owner announced the roll-out of a new cookie-free measurement solution at The Future of Audio and Entertainment.
In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.
Ahead of The Future of Audio and Entertainment, The Media Leader asked experts what would get brands to up their footprint in gaming spaces.
Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.
The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.