In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.
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Ahead of The Future of Audio and Entertainment, The Media Leader asked experts what would get brands to up their footprint in gaming spaces.
Jack Benjamin is joined by Ella Sagar as they examine hot topics in the media industry from the past week.
The new ad format will need be sufficiently enticing to lure advertisers away from organic marketing.
To launch the reboot of Alone in the Dark, a haunted house welcomed influencers to experience its eerie atmosphere alongside other marketing activity.
The Media Leader is teaming up with 10 companies to launch the conference on 18 April.
The Media Leader has compiled predictions for the year from 11 industry leaders at The Year Ahead 2024.
What does Disney’s investment in the Fortnite maker mean for the two companies and for advertisers?
Pay.UK’s Current Account Switch Service, has added Twitch to its plan for the first time to target “hard-to-reach young adults”.
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.