Casual games have become an important segment of the gaming market, reaching a wide audience across all ages, genders, and education and income levels.
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In brief: mobile in-game advertising company AdInMo has appointed Yasin Dabhelia as VP of programmatic.
In brief: Epic Games reached record-breaking settlements with the US FTC over complaints regarding children’s data privacy and billing practices.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.
Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.
In brief: The European Commission has opened an “in-depth investigation” in to the proposed acquisition of Activision Blizzard by Microsoft.
In brief: SpryFox will be Netflix’s sixth in-house gaming studio following a bevy of acquisitions this year.
Partner content: With the rise of subscription models, M&A, and the dawn of web 3.0, we’re witnessing seismic changes sector, writes Toluna’s gaming research head Steve Evans.
Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.