A two-year study by Lumen Research and Anzu found that in-game ads drive 98% viewability; a significantly higher figure than other digital ads.
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Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
In brief: Netflix has has 40 games due to launch this year, with another 70 in development with its partners, the streaming giant has announced,
A booming and evolving global sports industry requires uncomfortable changes and a provocative approach to embrace the new way and thrive.
Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.
Casual games have become an important segment of the gaming market, reaching a wide audience across all ages, genders, and education and income levels.
In brief: mobile in-game advertising company AdInMo has appointed Yasin Dabhelia as VP of programmatic.
In brief: Epic Games reached record-breaking settlements with the US FTC over complaints regarding children’s data privacy and billing practices.
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix’s ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.