In brief: SpryFox will be Netflix’s sixth in-house gaming studio following a bevy of acquisitions this year.
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Partner content: With the rise of subscription models, M&A, and the dawn of web 3.0, we’re witnessing seismic changes sector, writes Toluna’s gaming research head Steve Evans.
Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.
The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.
In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.
In brief: Havas Entertainment has become the global media planning and buying agency of record for games publisher, 505 Games.
Gamers are also 34% more likely to view an in-game advertisement than those placed on other digital channels like social media and websites
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.