In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.
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Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.
In brief: The European Commission has opened an “in-depth investigation” in to the proposed acquisition of Activision Blizzard by Microsoft.
In brief: SpryFox will be Netflix’s sixth in-house gaming studio following a bevy of acquisitions this year.
Partner content: With the rise of subscription models, M&A, and the dawn of web 3.0, we’re witnessing seismic changes sector, writes Toluna’s gaming research head Steve Evans.
Nearly half of all purchases were for £20 or less, implying the developing social market is leaning towards attracting consumers of smaller luxuries.
The Future of Media: Advertisers need a ‘change of mindset’ when it comes to targeting the gaming audience.
Advertisers must be authentic, take a wider approach to marketing strategies, and avoid gamer stereotypes, according to a panel at The Future of Gaming.
In brief: The number of concurrent users in Horizon Worlds is less than Second Life, which debuted in 2003.
In brief: Havas Entertainment has become the global media planning and buying agency of record for games publisher, 505 Games.