In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
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In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
In brief: Walmart has launched two new “immersive experiences” in Roblox: Walmart Land and Walmart’s Universe of Play
Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.
In brief: NBCUniversal has partnered with Samsung to launch a new playable experience in Fortnite called: “Tonight at the Rock – Powered by Samsung Galaxy”.
As the Future of Gaming approaches, The Media Leader and Future brought together seven experts to discuss what’s next in gaming advertising and how advertisers can get involved.
In brief: Immersive Ads are 3D portals that allow users to enter into a custom, branded game world.
In brief: Netflix and Ubisoft will release mobile games for ‘Valiant Hearts’, ‘The Mighty Quest’, and ‘Assassin’s Creed’.
In brief: the agency will handle media planning, buying, measurement, and strategy for Unity.
In brief: a web-based version of the livestreaming platform will continue to exist on Facebook.