As the Future of Gaming approaches, The Media Leader and Future brought together seven experts to discuss what’s next in gaming advertising and how advertisers can get involved.
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In brief: Immersive Ads are 3D portals that allow users to enter into a custom, branded game world.
In brief: Netflix and Ubisoft will release mobile games for ‘Valiant Hearts’, ‘The Mighty Quest’, and ‘Assassin’s Creed’.
In brief: the agency will handle media planning, buying, measurement, and strategy for Unity.
In brief: a web-based version of the livestreaming platform will continue to exist on Facebook.
In brief: InfoSum has announced a partnership with competitive gaming platform FACEIT.
In brief: the mobile game was made in partnership with Ellen Digital Ventures.
In brief: the new solution brings together a suite of gaming capabilities led by experts from OAC agencies TMA and GSD&M.
Many have jumped on the metaverse bandwagon, but has the end user been forgotten?
In brief: TikTok has launched a mobile gaming pilot with game developers Voodoo, Nitro Games, FRVR, Aim Lab and Lotum, with plans to speak to other game makers to establish similar deals in the gaming space.