In brief: Havas Entertainment has become the global media planning and buying agency of record for games publisher, 505 Games.
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Gamers are also 34% more likely to view an in-game advertisement than those placed on other digital channels like social media and websites
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
In brief: The studio will be based in Helsinki, where it will be led by former Zynga VP and GM Marko Latiskka.
In brief: Walmart has launched two new “immersive experiences” in Roblox: Walmart Land and Walmart’s Universe of Play
Compared to TV and cinema, the gaming industry has only recently begun to mature in a way that has opened opportunities for advertisers.
In brief: NBCUniversal has partnered with Samsung to launch a new playable experience in Fortnite called: “Tonight at the Rock – Powered by Samsung Galaxy”.
As the Future of Gaming approaches, The Media Leader and Future brought together seven experts to discuss what’s next in gaming advertising and how advertisers can get involved.
In brief: Immersive Ads are 3D portals that allow users to enter into a custom, branded game world.
In brief: Netflix and Ubisoft will release mobile games for ‘Valiant Hearts’, ‘The Mighty Quest’, and ‘Assassin’s Creed’.