In brief: InfoSum has announced a partnership with competitive gaming platform FACEIT.
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Many have jumped on the metaverse bandwagon, but has the end user been forgotten?
In brief: TikTok has launched a mobile gaming pilot with game developers Voodoo, Nitro Games, FRVR, Aim Lab and Lotum, with plans to speak to other game makers to establish similar deals in the gaming space.
Esports can no longer be ignored by advertisers and there are five important reasons why.
Samsung Ads reported a 28% increase in monthly gaming activity between January and June.
Gaming has become such a popular past time and is no longer the leisure pursuit of certain cliched demographics. According to Mediatel’s most recent Connected Screens survey results from H2 2020, released last week, over 40% now claim they have ever played any kind of video games. Although a popular past time with the younger… Continue reading Mediatel survey highlights growing opportunity in gaming
Full report available at: Mediatel > landscape > revenue-and-forecasts > Data
Matthew Harrison explores the central and influential role footballers (and other sportspeople) play in the gaming industry.