In brief: the agency will handle media planning, buying, measurement, and strategy for Unity.
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Gaming has become such a popular past time and is no longer the leisure pursuit of certain cliched demographics. According to Mediatel’s most recent Connected Screens survey results from H2 2020, released last week, over 40% now claim they have ever played any kind of video games. Although a popular past time with the younger… Continue reading Mediatel survey highlights growing opportunity in gaming