Esports can no longer be ignored by advertisers and there are five important reasons why.
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Samsung Ads reported a 28% increase in monthly gaming activity between January and June.
Gaming has become such a popular past time and is no longer the leisure pursuit of certain cliched demographics. According to Mediatel’s most recent Connected Screens survey results from H2 2020, released last week, over 40% now claim they have ever played any kind of video games. Although a popular past time with the younger… Continue reading Mediatel survey highlights growing opportunity in gaming
Full report available at: Mediatel > landscape > revenue-and-forecasts > Data
Matthew Harrison explores the central and influential role footballers (and other sportspeople) play in the gaming industry.
Gaming profited from a host of new services such as direct to console downloads, mobile and social gaming, allowing digital to expand by 12.5%.
For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.
Q&A: Everyone is now a player – and Nicolas Pochez, MD UK and Ireland, Gameloft, explains how brands are capitalising
GINX eSports TV, which will belong on Sky Sports from 23 June, will showcase major eSports tournaments from across the globe.