Gaming profited from a host of new services such as direct to console downloads, mobile and social gaming, allowing digital to expand by 12.5%.
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For the second consecutive year Netflix leads YouGov’s Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.
Q&A: Everyone is now a player – and Nicolas Pochez, MD UK and Ireland, Gameloft, explains how brands are capitalising
GINX eSports TV, which will belong on Sky Sports from 23 June, will showcase major eSports tournaments from across the globe.
The UK’s combined games, video and music entertainment markets totalled £6.1 billion in 2015.
The emergence of eSports as a gaming phenomenon is giving rise to incredible new sponsorship opportunities, writes Starcom MediaVest Group’s Kieran Smith.
Sky has announced that its internet streaming service Now TV has been made available on PlayStation 4 consoles, giving gamers access to a range of films, live sporting action and 10 pay TV channels.
Customers will be able to watch Now TV on the PS4 from this summer with Sky Go becoming available later this year.
New research from IHS and WildTangent reveals an acceptance by gamers of value exchange-style advertising, with 86% of gamers saying that they prefer free games with ads over paid games without them.