The UK’s combined games, video and music entertainment markets totalled £6.1 billion in 2015.
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The emergence of eSports as a gaming phenomenon is giving rise to incredible new sponsorship opportunities, writes Starcom MediaVest Group’s Kieran Smith.
Sky has announced that its internet streaming service Now TV has been made available on PlayStation 4 consoles, giving gamers access to a range of films, live sporting action and 10 pay TV channels.
Customers will be able to watch Now TV on the PS4 from this summer with Sky Go becoming available later this year.
New research from IHS and WildTangent reveals an acceptance by gamers of value exchange-style advertising, with 86% of gamers saying that they prefer free games with ads over paid games without them.
Levine said about 15 members of staff will lose their jobs as he looks to create a “smaller, more entrepreneurial endeavour” at Take-Two.
From new forms of communication to new ways of working, agencies need to embrace change or get squashed, writes Dominic Mills.
Speaking at MediaTel’s Video Upfronts on Thursday, popular YouTube video blogger Callux told Newsline his content channel could offer brands opportunities that traditional media cannot.
Sony has announced the roll-out of a cloud gaming service, PlayStation Now, giving gamers the opportunity to access a selection of games without a console.
Nvidia showcases new chip that out-performs the last-generation consoles, including the PS3 and X-Box 360, whilst only requiring 5% of their power.