Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.
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In brief: Dentsu has appointed Brent Koning as executive vice president, global gaming lead.
Ad-supported streaming models are likely provide consumers and advertisers an answer to inflation concerns.