Michael Bayler, strategist and author, Bayler & Associates, writes: Engagement continues to both fascinate and bewilder stakeholders right across marketing and media. An underlying question that’s key to the discussion is whether brand-owners should look beyond advertising for ways to build and grow brand equity?
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Raymond Snoddy evaluates this week’s news about consolidation in publishing – regional newspapers and books.
James Whitmore, managing director at Postar, visits the London film festival and weighs up technical delivery versus story telling.
Geoff Copps, Senior Research Manager, reports from the Telegraph Festival of Business.
Jeff Siegel, senior vice president, worldwide advertising, Rovi Corporation looks at how branded content is developing and moving more and more from online marketing to the larger screen.
Following George Entwistle’s appearance at the culture select committtee, Raymond Snoddy continues to explore the ramifications for the BBC and its executives…
Dean Wilson, UK CEO and VP International at Active International, on how information and content overload could be the saviour of a medium not conducive to media multi-tasking…
Richard Sharp, UK managing director at ValueClick Media, discusses the insights from their research in conjunction with the IAB.
David Brennan, Founder of Media Native, on the need for objective, representative research to be applied to media decisions because we are incapable of making them based on our own experiences.
Simon Andrews, founder of the full service mobile agency addictive!, looks at the developments in mobile and how it might be disrupting GAFA (Google, Apple, Facebook and Amazon)