Toby Beresford, founder of Leaderboarded.com, says if you are business looking to leverage social data in your campaigns, first work out what you’re sifting for in the stream, gain consumer opt-in and then create responses that are triggered as soon as they occur…
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Greg Grimmer ranks media owner performances during the Olympics – with a gold for the BBC, a ‘just outside the medals’ for The Times, a ‘did not start’ for C4 and a disqualified Daily Mail…
James Cridland, managing director of Media UK and a radio futurologist, says radio continues to change and the new listening figures make this ever more clear…
Absolute Radio posted an impressive performance in the latest RAJAR release for Q2 2012 – particularly in the London market where other stations struggled to hold on to listeners, and with the popularity of its Christian O’Connell breakfast show.
Raymond Snoddy says coverage of the Olympics has become the video and soundtrack to all our lives. Even those with zero interest in sport get sucked into the drama and sports such as the epee, dressage and single sculls that you normally wouldn’t cross the road to watch. It all adds up to one of the great shows on earth…
Dean Wilson, UK CEO and VP International at Active International, says the future of radio lies in “my radio”, a personal and community shaping experience that sets it apart from its Pandora and Spotify streaming and digital competitors…
James Whitmore, managing director at Postar, wonders whether cinema is on the brink of a revolution – both creatively and commercially…
Raymond Snoddy says we have got a decent handle on how the UK’s two largest commercial broadcasters are weathering the storms of recession and technological change, and on the whole, in their different ways, are producing respectable performances…
Rufus Olins, chief executive, Newsworks, says the distinction between traditional media and digital media can be unhelpful and even misleading. Who doesn’t have a digital component to their work? We are all digital…
Marc Sidwell, managing editor, City A.M., says the image of London 2012 as a ruthlessly-policed, heavily-branded, speech-controlled zone is unfair…