Starcom MediaVest’s head of thought leadership, Steve Smith, ponders what claimed behaviour tells us about brand and argues that many brands need to develop ‘exceptional routine’ in their customers to avoid becoming invisible.
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Raymond Snoddy on the conspiracy theory surrounding the Savile and Newsnight inquiries and the possible implications for BBC director-general, George Entwistle.
Raymond Snoddy on the enduring power of television that leapt out of a study by Deloitte Research.
Raymond Snoddy on the speculation surrounding the Financial Times in light of Scardino’s departure from Pearson and the uncertainty facing Alexander Lebedev…
Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?
Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…
Raymond Snoddy peers through the connected mist to focus on some key thoughts that might take us forward.
James Whitmore, managing director at Postar, was in the audience at MediaTel’s Connected Consumer conference on Monday. He urges the use of plain speaking in making this connected marketplace more accessible to consumers… whilst using a few long words of his own !
David Brennan, Founder of Media Native, summarises his key take-aways from MediaTel Group’s packed Connected Consumer conference yesterday at Merrill Lynch.
Raymond Snoddy says listen carefully to George Entwistle’s fine words and you can find a series of dilemmas, if not downright inconsistencies, rather more serious than the treatment of senior women…