Raymond Snoddy considers TV now and in the future with reference to Thinkbox, ITV and Charles Dickens…
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Greg Grimmer: In a bid to make advertising fashionable (again) today’s column will be optimism peppered with ads for advertising – instead of my normal service of cynicism peppered with attempts at humour…
Simon Andrews, founder of the full service mobile agency addictive!, on the things they missed at the Mobile World Congress…
Raymond Snoddy says despite the relentless rise of social media what comes through loud and clear is the importance, and at least for now, the continuing dominance, of print at the heart of the brand…
NEW: In his first blog for Newsline, David Hellier, deputy editor at City AM, surveys the current financial backdrop and how it is affecting the media landscape from a city perspective…
James Whitmore, managing director at Postar, wonders whether we have forgotten the value of brands? Are we so dazzled by the short-term, the data and the noise that we have lost sight of the bigger picture?
Raymond Snoddy says the instinctive Murdoch has chosen the lowest point in morale at The Sun, amid loose talk of the need for a second closure because of illegality, to provide the biggest boost of confidence of all…
Gary Cole, commercial director, O2 Media, says the consumer and the environment is changing at such dramatic pace that if agencies don’t start seriously considering mobile, their communications strategy or media plan will be dramatically less effective…
Well here we are again. I am gazing at the 166 page ABC report for consumer magazines. It’s late on a Thursday afternoon and I can feel my eyes zoning out. The last set of results released in the summer solicited the comment from MEC’s press director, Rob Lynam: “I think that’s one of the worst ABCs I’ve ever seen, if not the worse.”
Raymond Snoddy says the very least the marketing community can do is realise where self-interest lies and stand more vociferously behind The Sun… and its three million daily sales and the £200 million a year advertising revenue it attracts…