David Fieldhouse, co-founder and strategy director at Linking Mobile, says QR is on the rise and is here to stay. Companies must consider relevance before they use QR for their brands, but the benefits are now big enough to take the plunge…
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The latest ABC release for the regional newspaper market is very illuminating – not for the continued percentage declines in newspapers sold, which continues unabated, but for the online usage stats.
Raymond Snoddy: Britain’s broadcasters may indeed be stuffed too full of arts graduates but Google may have too many engineers in power positions for its own good. Maybe Google should bring in some of those highly creative British “luvvies” to advise the “boffins”…
James Whitmore, MD of POSTAR, wants to escape the narrow ghetto of specific media choices…
Raymond Snoddy: After explaining some of the pitfalls and pointing out that only the determined, who really, really want to become journalists have any chance of making it, what do you actually say?
Dean Wilson, UK MD at Active International, says if cinema is to become bigger than a 2% medium, Digital Cinema Media and Pearl & Dean need to make sure the digital strategy meets advertiser’s requirements…
NEW: Another six months of tables and tables of data have hit my inbox. Almost 100 pages of numbers – nearly the same number of pages as Grazia – but with none of the pictures, products and ads to look at…
Today’s ABC release for January to June 2011 shows a fairly poor set of results, with only a few sectors managing to buck the trend. To get a real picture, Manning Gottlieb, Mediacom, MPG Media Contacts, John Ayling and Carat give their views…
An overview of performances by publisher, focusing on some of the triumphs and disappointments of the leading consumer magazine publishers over the January to June 2011 ABC period.
Raymond Snoddy: Perhaps the gung-ho magistrates currently jailing looters for stealing chewing gum should be told to moderate their anger. Quite a number of cells will have to be reserved to accommodate the miscreants of News International…