James Whitmore, managing director at Postar, on the sometimes wearing, occasionally amusing and always time consuming audience research debate…
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Simon Andrews, founder of the full service mobile agency addictive!, talks iPhone 5; Facebook credits; Google’s ‘offers’ business; The Cloud; and dumb smartphone users…
Raymond Snoddy says at first sight Hunt’s decision not to go for an immediate referral was politically crazy, naïve even, by appearing to succumb to special pleading on such a politically sensitive issue. However, the truth is rather more complicated and not at all what it appears to be…
Claire Myerscough, business intelligence director at News International Commercial, says newspapers are trailing behind when it comes to creating simple and flexible solutions for buying and selling…
Simon Andrews, founder of the full service mobile agency addictive!, says a number of events have happened this week to reinforce the view that the GAFA is in charge (and also demonstrate how the big four – Google, Apple, Facebook and Amazon – are going to keep bumping in to each other)…
Raymond Snoddy says one thing is clear, the patently decent, sincere politician (Jeremy Hunt) is committed to retaining impartiality rules for news whether on national or local television. Nothing like a big, bold new Communications Act to take his mind off things when local television goes tits up in 2014…
Neil Sharman, head of research and analysis, Telegraph Media Group, says we are distracted from two truths about advertising. Firstly branding online works. Secondly print advertising works in a different way to ads on TV, helping increasingly picky consumers make active choices.
Circulation figures were down across the board once again in December. The daily newspaper market posted a 6.7% decline on last year’s pre-Christmas figures.
Raymond Snoddy says Max Mosley has come back to haunt his tormentors: “There is every chance that the judges of the Human Rights Court in Strasbourg could create the Mosley manoeuvre – a new extension of privacy law, which could turn out to be very onerous for the press.”
Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, begs, borrows and steals predictions for the year ahead – Sorrell is going to get richer; it will be the year of mobile or location-based ads or digital outdoor (maybe); MySpace will shut; and Mail Online will become bigger than bbc.co.uk/news to name just a few…