2011 has seen a lot of hype around internet connected (or smart) TV sets. Some believe it will be revolutionary – a leap as significant as the move from black and white to colour TVs. Others are more cautious, viewing it as an interesting development but not game-changing. As with many things, the truth probably lies somewhere in between.
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Simon Andrews is chairing the Mobile Advertising session at MediaTel Group’s Media Playground 2011 next week… find out how you can be there for just £50 in this week’s Mobile Fix!
Raymond Snoddy: Jeremy Hunt has truly understood the benefits of delay in the political world – sometimes the most intractable problems can go away if you just leave them long enough. Time to take advantage & refer BSkyB/Murdoch to the Competition Commission; and as for the great local television project, endless delay would not be too long…
James Whitmore, MD of POSTAR, shares some interesting learnings (and amusing observations) from a recent European media research conference…
Simon Andrews, founder of the full service mobile agency addictive! (and a chair at this year’s Media Playground event): Mobile disrupts. As Mary Meeker says, some companies will win big (with mobile) and some will wonder what just happened. What’s going to happen to your company?
Raymond Snoddy says finding a solution to the current super-injunction mess, farce, brouhaha will not be easy, particularly when it is difficult to define what is in the public interest v what the public is interested in (though actually what the public is interested in is a better starting place than is generally supposed)…
Simon Andrews: If you ask your social media expert about the big successes you tend to get pretty standard answers about Twitter & Facebook. LinkedIn has never been very cool & its role seems to have been understated by many. Not any more…
Raymond Snoddy: In a number of important respects Salford has been mishandled by BBC management but walk into MediaCity and you don’t have to be too imaginative to see a future production hub taking shape that could in time give London a run for its money.
Neil Perkin, founder of Only Dead Fish, says the best content services of the future will be those that offer smart combinations of algorithmically generated recommendation, with a good measure of content curation, alongside a healthy dose of serendipity…
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