James Whitmore, MD at Postar, sees mobile measurement techniques as an industry changing research tool, someone just needs to accept the challenge…
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Raymond Snoddy says more than ten years after the CRR was first dreamed up by Granada a lot of the heat could have oozed out of the argument and CRR may be no more contentious than product placement.
Jim Marshall says love him or hate him, Rupert Murdoch is probably the world’s most innovative and progressive media man. Who knows whether The Daily will prove to be a success or not but interactive newspapers will develop as a result of Murdoch’s risk – giving him (quite rightly) significant influence and ownership of the market.
Raymond Snoddy says the picture is not entirely bleak but it really helps when those owning and running local and regional newspapers actually believe in their future…
Simon Andrews, founder of the full service mobile agency addictive!, predicts what will be big news at this week’s Mobile World Congress…
Circulation figures showed a common year on year decrease across the board in today’s January 2011 ABC results.
Raymond Snoddy on radio – a talkSPORT football match made in heaven; record audiences; and how to replace dead Radio 4 listeners…
Simon Andrews, founder of the full service mobile agency addictive!, says that while TV has hung onto eyeballs, TV advertising has lost for the war for attention…
James Cridland, managing director of Media UK and a radio futurologist, says the latest digital listening figures are a welcome, gradual, improvement: but anyone expecting the internet or DAB to replace FM listening any time soon might have egg on their face…
Raymond Snoddy says “the Press is drinking at the Last Chance Saloon”…again and the industry had better pay attention.