More Home Page Newsline Items articles

Michael Bayler, strategist and author, Bayler & Associates, on barriers to reaching the connected consumer…

The combined power of the hyper talent show and period dramas result in a very strong end to the weekend for ITV1.

Global advertising will grow 4.6% in 2013, led by developing markets and digital media, according to ZenithOptimedia’s latest advertising forecast.

Simon Andrews, founder of the full service mobile agency addictive!, looks at how publishers are being affected by the changing mobile landscape….

EastEnders captured Thursday’s biggest audience, netting a 35% audience share. Last night saw the arrival of city boy Danny Pennant, played by The Bill and Footballers’ Wives actor Gary Lucy. And he’s just in time too, as Syed needs a friendly ear.After continually lying to and stealing from his family Syed had pushed himself in… Continue reading TV Overnights: Albert Square’s newest friendship attracts 7m viewers for BBC One

zeebox has launched in the US with unprecedented support from some of the country’s biggest broadcasters.

Last night’s secrets-makes-people-cry programme Who Do You Think You Are? (9pm) featured the one and only Ken Barlow, who knows one or two things about covering up past dodgy family behaviour.William Roache defected to BBC One for a whole hour of soul searching (both internal and external) proving once and for all that the actor… Continue reading TV Overnights: William Roache’s rummage through time nets 4.3m for BBC One

August witnessed a fall in the UK’s online population for the second month in a row, according to new data released by online auditor UKOM.Although the initial buzz around the Olympics died down and patient individuals around the country were finally rewarded with some semi-seasonal weather, the fallout didn’t affect overall online activity too negatively.42.8… Continue reading UKOM Data Report: August 2012

The opening panel at MediaTel Group’s Connected Consumer event on Monday gave some useful insight on mobile’s role in this world, but recognised that – despite the massive potential – we are still some way from bridging the huge gap between mobile usage and mobile advertising spend.

Raymond Snoddy peers through the connected mist to focus on some key thoughts that might take us forward.