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Mercedes Benz is running an advertising campaign this weekend where TV viewers can control the story line using Twitter.

The BBC has announced that it is going to scale back the video content within its red button services on Sky, Freesat and Virgin.

Raymond Snoddy on the speculation surrounding the Financial Times in light of Scardino’s departure from Pearson and the uncertainty facing Alexander Lebedev…

Simon Rees, managing director, DCM, on why the adoption of digital technology will trigger a huge period of evolution and creativity in cinema advertising…

Ofcom has welcomed the “significant progress” that has been made in moving forward the delivery of 4G mobile services across the UK.

James Smythe, Culture of Insight, analyses a post-Olympic poll – generally great news for our great country – but wonders whether London 2012’s legacy for most people will be as a shining benchmark against which everything will now seem to be rather disappointing…

Greg Grimmer: Media planners perpetually destroy potentially great media companies through their myopic ways. Or is it more complicated than that?

Just weeks after hitting the creative stratosphere with envelope-pushing The Audience, last night saw Channel 4 outdo themselves once more.

Rufus Olins, CEO, Newsworks, argues that despite long-standing public scepticism over journalists, the demand to study journalism and the demand to consume it remain stronger than ever…

Paul Armstrong, head of social at Mindshare, says the future of social commerce will increasingly take place outside of social networks…