Ashley Highfield has met with BBC director general Tony Hall and James Harding, the Corporation’s head of news, to try and map out a “collaborative” approach that will see a “two-way flow of traffic” that benefits both parties.
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Last night saw ITV kick off a fresh week of telly by allowing Grantchester’s ‘hip’ crime-solving vicar Sidney a chance to let his hair down and put aside his killer-hunting instincts for just one night.
Simon Daglish, the group commercial director of ITV, has said that ad fraud and poor quality audience data is holding TV back from being traded programmatically in the same way video-on-demand content is.
The 2014 Automated Trading Debate asked if all media will, in time, be traded programmatically – here, Primesight’s Mungo Knott examines the challenges and opportunities it poses for out of home.
What on earth is Coke CEO Muhtar Kent on about, asks a bemused Dominic Mills – and whatever it is, can it breathe some new romance into the brand?
Following the 2014 Automated Trading Debate, hosted last month, BrightRoll’s Andy Mitchell says brand marketers must adjust to the new multi-channel future.
In the final of our special reports, Suzy Young uses the latest ad spend data to explain the growth in the TV market.
InSkin Media’s Evan Russell says there is a very fine line between people thinking a brand is clever online – and just plain annoying. So what should brands do to get it right?
Thursday night saw Channel 4 launch a shiny new series of 24 Hours in A&E (9pm), one of the many similarly-formatted and cost-effective documentaries that the broadcaster has fallen in love with in recent years.
The tenth series of BBC One’s long-running and lucrative competitive-cretin show The Apprentice (9pm) secured the 9pm slot last night, although last night’s backstabbing antics yielded the lowest audience yet.