Immediate is rethinking how it defines first-party data to offer not just targeting based on audience insights but “next-generation” contextual capabilities.
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PHD Manchester gaming business director Tess Gullis urged advertisers to get up to speed with gaming to get in front of under-30s at The Future of Media Manchester.
Podcast: Jack Benjamin and Omar Oakes report highlights from The Media Leader’s first outing in Manchester.
Media agencies in Manchester have lost an estimated £250m over the last three years to London-based rivals, regional leaders have warned.
| Maria Iu
Giffgaff is the launch brand partner to be featured in a new advertising reel.
Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.
Initial weekly distribution will be set at 150,000, with copies sold from 4pm across London on Thursdays.
Marketers will now be able to optimise campaigns using Tesco’s anonymised audience segments.
A study conducted by Stagwell found that advertising on UK news publications did not lead to brand-safety concerns, even when ads were placed on articles related to war, crime or politics.
Snapchat’s ‘Less Social Media, More Snapchat’ campaign was designed to target people who don’t already use the platform through OOH activations.