More Industry News articles

The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant. 

The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.

While 50% of 18-34s say they trust advertising, just 39% of 35-54s and 22% of those aged 55-plus agree, according to AA research.

An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.

Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.

Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.

The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.

Kantar’s study found 19.9m British households have at least one paid video streaming service — “virtually flat” on the previous quarter.

There is just one day left to enter The Media Leader’s only awards scheme.

Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.