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Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter. 

Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.

Advertising offers a profit return on investment of over £4, with TV providing the majority of this payback despite relative underinvestment, Thinkbox research shows.

AudioLab tracks impressions and listen-through rate on digital audio platforms, both streaming and podcast, in real time.

UK digital adspend grew 11% to £29.6bn last year, ahead of GDP growth of 0.1%, according to the latest IAB/PwC Digital Adspend report.

New RTL AdAlliance research compared attitudes towards video content between 11 European markets and the US for the first time.

Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.

Gen Z over-indexes in watching influencer content and gaming. Are brands struggling to keep up?

The integration will include reports against more than 500 audience segmentations across the video-sharing platform.

Advertisers will now be able to target their spots through more categories, 18 off-the-shelf audiences as well as custom audiences.