Netflix’s ad tier membership grew 35% quarter on quarter, but co-CEO Greg Peters warned that ads will not be a “primary driver” of the company’s revenue in 2025 as the streamer looks to beef up its offering for advertisers.
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Steinberg steps down after less than two years as Future CEO to relocate his family back to the US.
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Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.
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Analysis: Amazon Ads announced a broad suite of innovations for advertisers at its annual unBoxed event, including enhancements to its AI-driven performance and Marketing Cloud platforms, and new generative AI audio tools.
Interview: The DMG Media vice-president explains why MailOnline has belatedly begun to embrace long-form video on YouTube and speaks about why direct traffic has become increasingly rare — and valuable.