The AA taskforce’s first report urges advertisers to learn about AI tools at their disposal while cautioning about the need to do so with safety and legality in mind.
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More than a third of YouTube’s viewing comes from inside UK homes. Is it time to finally consider the video-sharing giant as a rival for TV ad budgets?
Co-founders Stephen Colegrave and Peter Jukes still believe in the advantages of print. The pair discuss a new culture edition under consideration and taking on the US market.
Analysis: Tech and social media companies offer certifications as a way to help improve agency relationships.
The TV and OMD veteran shares what he’s learned from six decades in the industry, from creating his own job to the future of second-by-second TV measurement.
The ChatGPT developer is throwing its hat into the search ring and says it wants to work with publishers to improve the product. But how friendly will this tool be when it comes to referral traffic?
The business economist and founder of Magic Numbers and Magic Works discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.
Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.
The drop in number of listens was attributed to Apple’s iOS 17 update that changed how podcasts are downloaded on mobiles.
Revenue reached €9.05bn for H1, driven by “excellent performances” of Lagardère and Canal+.