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Thinkbox head of research Anthony Jones suggested focusing on long tail advertisers has skewed the health of the advertising market and discounted the value of TV to large- and medium-sized advertisers.

With one week to go before the 2025 census, The Media Leader asked industry leaders what they hope to see.

A study has found that while most believe creative ideas are central to marketing, it takes an average five rounds to get an idea signed off.

IM Clear seeks to provide a comprehensive and measurable approach to responsible advertising on Immediate brands by optimising media performance while also maximising ESG scores.

Americas co-president Jeremy Arditi discusses the Outbrain-Teads merger, why the company retained the Teads moniker and how CTV and AI will propel long-term growth.

Head of digital Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips on how brands can avoid supporting harmful content online.

The Zero Footprint Fund, following a hiatus in 2024, is now structured into three categories.

The chocolate brand decided to ramp up activity during Twixmas — a period that other brands have traditionally ignored.

Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+ collectively increased the number of sports programmes across their streaming services by 72% in the past year.

This cohort is confident yet vulnerable, shaped by digital, social media and the Covid-19 pandemic, new research suggests.