Analysis: Bluesky’s user base has grown substantially since X’s operations were suspended in Brazil last week. But publishers and brands have yet to fully embrace the platform and Meta’s microblogging competitor, Threads.
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| Maria Iu
Preview Distillery utilises AI and machine learning, and is fully automated.
Analysis: The new ad format would help Snap in its shift to grow lower-funnel revenue while better aligning its commercial model with its marketing strategy.
A net 26% of marketing professionals said they plan to reduce adspend on X in 2025, according to Kantar’s latest Media Reactions survey.
| Maria Iu
TV is considered the most representative, while radio showed the strongest improvement, a new study found.
Over 500 vetted and quality-approved training courses for industry professionals are being made available in one place for the first time.
AA president explains why the training hub is so important to tackle talent retention.
The GroupM brand has been dissolved after it lost Sky Media and Sainsbury’s, reducing the number of client conflicts between the agency and EssenceMediacom.
| Maria Iu
TV spot is supported by OOH and social ads.
This year’s cohort will be announced on 23 September.