Total Media Group’s CEO and chairman discuss how Brexit accelerated the need to join forces with a European agency and why internationally ambitious indies require scale to succeed.
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Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
WeTransfer VP of global sales and former Twitter UK MD implored delegates at IAB Engage to get back to fun and creativity to help people and businesses.
| Maria Iu
The offering aims to leverage telecoms operators’ vast data to create a more accurate audience currency and a one-stop shop for advertisers.
Market grew by 10.1% in the first three months of the year, according to Madison and Wall.
At IAB Engage, EssenceMediacom’s strategy chief, Geoff de Burca, and head of creative strategy, Lindsey Jordan, made the case for why brands should be more “multi-hyphenated”.
Marking 50 years of commercial radio in Manchester, Radiocentre’s Tuning In North event covered topics including radio’s role in the election and attracting Gen Z.
At an event hosted by the Advertising Association, Credos survey data showed improved trust in the ad industry despite a lingering sense of scepticism about advertising.
Screenshot Media founder and CEO shares what skill she would learn from scratch and what clients are most excited about.
A hat trick of media owners and another trio of agencies feature prominently among the media and advertising companies shortlisted for this year’s Media Leader Awards.