Global’s chief commercial officer explains the strategy behind launching 12 stations in one day, how radio has grown as other broadcast channels have struggled and why he’s not worried about streaming platforms.
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According to a new survey, a majority of Brits want advertisers to halt or severely reduce funding for social media companies if they continue to allow misinformation to spread.
A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.
According to an analysis by Mantis, use of keyword blocklists has affected advertising on a significant number of brand-safe Halloween-focused news stories this autumn.
The prime minister said publishers should have control over and seek payment for their work as AI continues to transform our economy and way of life.
The Data Use and Access Bill also aims to make data more accessible for researchers tackling online harms.
The cruise brand replaces TSB, which had been headline sponsor for 9 years.
It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
Tequila Rose went big with a Manchester-based gala event, with support from a media plan focused around social media, radio, and OOH.
The UK launch of free Fox-owned streaming service Tubi this summer has already made a dent in rival FAST offerings from Paramount and Amazon.