More Industry News articles

Second-screening is ‘consistently beneficial’ to TV ad response rates, ViewersLogic research has found.

Analysis: New figures from the Reuters Institute show the extent to which Facebook and Twitter’s deprecation of support for news publishers is impacting their ability to reach audiences.

Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?

Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.

The broadcaster, highly exposed to a declining linear ad market, is seeking to become ‘leaner’ and shift resources in pursuit of digital growth.

Box office revenue eclipsed a key milestone in cinema’s post-Covid recovery, but remains behind pre-pandemic levels.

Advertisers are leaving Twitter and taking their money elsewhere, including to rivals such as Instagram, Facebook, LinkedIn and TikTok.

Guests on The Media Leader Podcast have been asked what makes them passionate about working in this industry. Their responses are as varied as they are illuminating.

What it means in terms of changing consumer behaviour, changing advertiser benchmarks and media owner and adtech preparedness.

Omar Oakes, Ella Sagar, and Jack Benjamin catch up on news that broke over the holiday and share their predictions for 2024.