More Industry News articles

The trade body for digital advertising has launched a brand-building campaign with an 8ft bear to address advertisers feeling “lack of creativity” and “unease” around the sector. The CMO tells us why.

‘Taylor Swift: The Eras Tour (Concert)’ had the second-biggest box office in the UK last month on its way to becoming the highest-grossing concert film of all time.

Analysis: While Sky’s tool promises to match the most suitable ad creative to the most responsive audience, there has been advertiser focus on gaining a “stronger understanding” of the impact of media spend across the entire funnel.

TikTok head of measurement for Europe & Israel Steve Lockwood argued for a more holistic view of measurement he dubbed ‘outcome-based measurement’ to replace attribution.

A relative lack of sensitivity to significant price increases over the past year is evidence of marketing’s effectiveness for businesses, argued Ian Whittaker at last month’s Future of Media conference.

Nine in 10 newsbrand editors believe that Google and Meta pose an existential threat to journalism.

At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.

Jack Benjamin is joined by Omar Oakes and Nicola Kemp to discuss hybrid working pressures and why TV advertising has suffered this summer.

Clear Channel Outdoor has announced it has closed the sale of its French business and has initiated the process to sell its Europe North businesses. 

Analysis: Paramount pins hopes on FAST as a standalone BVOD service for Channel 5 became less tenable.