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Comcast’s new premium video ad solution follows a consensus over TV’s need to better compete for small and medium-sized businesses’ ad dollars.

Longley will work alongside COO David Graham, CFO Allison Gislason and CCO Mike Buckley.

A question is sent the user’s device that can provide information on awareness, consideration and more.

Women’s sports, challenger agencies, AI developments, video fragmentation… 2025 has much in store for industry leaders.

Advertisers need to “lean in” more to the cross-measurement project, according to the trade body’s director-general.

Seven ad industry figures will be celebrated by the IPA Thursday for “their outstanding service and for raising the reputation of adland at large”.

Full-year box office was flat compared with 2023 after major November releases carried over into a strong December.

Clegg is departing the tech giant after more than six years and countless defences of harmful platform policies. His replacement is a staunch Republican.

Mark Marshall argued that cost-mitigation efforts are holding back media owners and brands, but broadcasters still have work to do to better demonstrate value to advertisers.

Broadcasters are looking to challenge tech platforms by measuring outcomes.