This month’s The Future of Gaming event was full of advice for marketers on how to avoid the common pitfalls around investment in what has become the biggest entertainment medium in the world.
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Four of the top UK commercial chiefs share their perspectives on how to survive at the top level of media sales, hybrid working and what they have learned from the pandemic.
What’s Possible Group and its subsidiary media agency The Specialist Works have appointed Parry Jones as CEO.
The UK’s digital ad market grew 5% year-on-year in the first six months of 2023, led by double-digit growth in video ads.
Denise Turner discusses why she feels we must properly define measurement, especially if it is to continue to take on a bigger role for advertisers.
Omar Oakes is joined by Neil Charles, ITV’s Measurement and Modelling senior manager, and Ronny Golan, CEO and cofounder of ViewersLogic to unpack the value of peak airtime.
At The Future of Gaming conference this month, the metaverse was variously declared “dead in the water”, while others insisted it was “insane” to dismiss the term as nothing more than hype.
YouTube’s global director of Culture & Trends Kevin Allocca discusses how the pandemic and the rise of short-form video has widened the pool of video creators and their audiences.
Podcast creators and platforms are now looking beyond the sector, with ambitions to muscle in on live events, or striking licensing deals with film and TV networks.
Teads co-CEO Jeremy Arditi joins host Jack Benjamin to discuss a number of new AI-powered solutions the ad platform is offering, as well as how the company is expanding its CTV footprint.