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Mackay succeeds Denise Turner, who is joining the IPA as media research director.

Barb estimates of ad tier households will be updated daily.

The Brazilian media company has conducted research to find what formats consumers are most receptive to.

The project’s chief customer officer said Origin intends to launch in May as a “minimum viable product”, with more features and media partners to come.

The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.

Amazon’s head of video sales specialists discussed new ad formats and a “supercharged” partnership offering, and argued that Prime Video is driving hard-to-reach audiences that can be targeted across the purchase journey.

Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.

The streaming service believes a programme guide and linear schedule will help surface some of the best content from across its VOD catalogue along with live sport for consumers who appreciate a lean-back viewing experience.

The UK broadcasters have embraced YouTube as a source of incremental audiences as the platform is promoted from a marketing tool to a strategic distribution partner.

Publishers, adtech platforms, curators and agencies can access the platform to develop, buy and sell AI agents tailored for specific brands’ digital brand safety and sustainability needs.