Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
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Three months since Google began rolling out AI Overviews in the UK, publishers are attempting to understand the precise impact on traffic, with some outlets reporting a substantial drop in engagement from search.
In the past year, Invibes has executed over 300 travel campaigns, showcasing its expertise in delivering impactful ad solutions tailored to the diverse objectives of brands.
Nabs CEO Sue Todd discusses the impetus for launching the Managers’ Mindsets initiative and considers best practice for increasingly younger managers being asked to wear more hats.
Exclusive: Barb is in active talks to join Origin under a plan that would see the cross-media measurement platform incorporate two reports with different viewability standards.
| Maria Iu
The BBC concluded its public interest process this week and the media regulator will now begin its own assessment.
Analysis: The public-service broadcaster’s stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with “platforms” as distribution vehicles.
The Trade Desk will be met with stiff competition in this space from tech giants including Google and Amazon, as well as smart TV manufacturers such as Roku, Samsung, LG, Hisense and TiVo.
At The Future of Media London, Bauer radio presenters Ken Bruce and Fleur East chatted about how technology has changed radio production and shared takeaways for leaders and career highlights.