Welsh beer brand, Brains has booked a sponsorship package from student union television specialists, SUBtv for this year’s 6 nation rugby championship.The deal will see Brains enjoy a package comprising of two stages, live matches and rugby programming, and will be broadcast on the SUBtv screen network in universities.Brains will be allocated 25% of the… Continue reading Brains Beer To Advertise With SUBtv
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On the other side of the Atlantic, Nielsen Media Research has announced plans to delay its measurement of digital video recorder (DVR) households until 2006. At the same time, the company has responded to industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological… Continue reading Nielsen Delays DVR Measurement In America
The former head of Emap PLC’s radio business is working on a bid for Scottish Media Group’s (SMG) Virgin radio with private equity group HG Capital.Tim Schoonmaker has been hired in an advisory capacity, but is reported to take an offer for the broadcaster if SMG is forced to auction Virgin to the highest bidder.In… Continue reading HG Capital To Bid For Virgin Radio
Capital Disney, the digital radio station for 8-14 year olds has announced the launch of its Most Requested Chart, giving listeners the first chart voted for purely by children who text in or vote via the website for their favourite song.The votes form both The Most Requested Chart Show, which will be broadcast every Saturday… Continue reading Capital Radio Launch Interactive Chart
The former head of Emap PLC’s radio business, Tim Schoonmaker, is reported to be working on a bid with private equity group HG Capital, for Glasgow based Scottish Media Group’s (SMG) Virgin Radio. It is thought that, although Schoonmaker has been hired in an advisory capacity, he will take an offer for the broadcaster if… Continue reading HG Capital To Bid For Virgin Radio
Nielsen Media Research has announced plans to delay its measurement of US digital video recorder(DVR) households until 2006. At the same time, the company has responded to US industry pressure for independent, third party research to make its TV ratings methods more accountable, by funding $2.5 million in methodological research on TV audience measurement. Both… Continue reading Nielsen To Delay Measurement Of DVR Household Viewing
Cinema advertising is predicted to enjoy a strong performance in 2005, with revenue increasing by 6.6% in 2004, according to recent figures released by the Cinema Advertising Association. The cinema industry as a whole continues to go from strength to strength, with total UK admissions growing by 4% in 2004, to reach 171 million. New… Continue reading Cinema Growth Good News For Advertisers
Customer satisfaction with online retail supplies has fallen, despite a healthy rise in internet shopping over Christmas 2004, according to a new report by US analysts eMarketer. New research for the American Customer Satisfaction Index (ACSI), from ForeSee results, finds that consumer satisfaction with e-commerce has declined from a score of 80.8 in 2003 to… Continue reading Online Consumers Satisfaction Drops
Commercial radio broadcaster, Capital FM, has agreed so sell East Midlands Radio station, Century 106 FM, so that its merger with rival GWR Group is not investigated by the Competition Commission.In a statement on this mornings stock exchange, the Office of Fair Trading (OFT) said that the merger of Capital and GWR could lead to… Continue reading Capital Sells Century 106 FM
The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 17 February 2005. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see NewsLine.The following… Continue reading ABC Jun-Dec 2004: Performance By Publisher
