New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet.Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing counterparts.… Continue reading Internet Usage Eroding TV Ad Effectiveness
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The Times has launched a new section of its website to cater for female readers, offering the best in features, fashion and style from the newspaper, as well as specially commissioned material, in a bid to strengthen its readership amongst women.Times Online Women will pull together the best articles from The Times and The Sunday… Continue reading Times Targets Women With Online Expansion
Media regulator, Ofcom, has laid out phase two of its new telecommunications guidelines as the market moves from analogue to digital and has warned telecoms giant British Telecom (BT) that it must let rivals have ‘real equality of access’ to BT phone lines.As BT currently owns the majority of the telephone and broadband lines in… Continue reading Ofcom Urges BT To Open Its Network To Rivals
New research from mediaedge:cia indicates that the traditional power of television advertising is being eroded by the increased use of the internet by consumers, with a direct transfer in consumption evident from television to the internet. Mediaedge:cia’s research also found that TV campaigns deliver 14% less pressure amongst internet users when compared with their non-surfing… Continue reading Internet Usage Eroding TV Ad Effectiveness
Future Publishing has announced the appointment of David Fernando as the sales director of its London advertising operation with immediate effect.A new face at Future, Fernando joins from technology publishers IDG Communications where he was publishing director, with over 15 years experience in commercial publishing, having previously been on the board at Premier Magazines, now… Continue reading Future Appoints Fernando As New Sales Director
Scottish Radio Holdings has this morning reported record results for the past year, as group revenues grew by 14%, beating the group’s expectations of 9%.For the period ending 30 September 2004, turnover was up 15% to £96.3 million, spurred on by strong revenue growth in both the radio and press divisions which was up 20%… Continue reading SRH Exceeds Expectations With Record Results
Scottish Radio Holdings saw its share price creep up yesterday, adding 1.62% to close at 940p. This morning saw the company announce preliminary results for the year to 30 September, revealing a rise in turnover of 15% to £96.3 million,with like-for-like revenues climbing by 9%.The company also stated that group operating profit had risen by… Continue reading Sharewatch: Scottish Radio Up Ahead Of Positive Results
Dixons, the electrical superstore, said yesterday its sales had slowed and warned margins would come under pressure in the run up to Christmas as consumer spending seems to have lost pace in the past few weeks.The festive period, which is traditionally the busiest for retailers, seems to have been stunted by recent interest rate rises… Continue reading Slow Down Of Electrical Goods May Hit Sky Subscriptions
ITV Sales has secured computer games giant Nintendo for a five week promotion on its CITV website, bringing ‘Mario Month’ to the children’s portal and providing the games giant with a highly targeted audience for promotion of its products.The promotion will see Nintendo using www.itv.com/citv to promote Mario Golf: Advance Tour for its Game Boy… Continue reading ITV Signs Nintendo For Month-Long Website Promotion
Scottish Radio Holdings has this morning reported record results for the past year, as group revenues grew by 14%, beating the group’s expectations of 9%. For the period ending 30 September 2004, turnover was up 15% to £96.3 million, spurred on by strong revenue growth in both the radio and press divisions which was up… Continue reading SRH Exceeds Expectations With Record Results
