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Carlton Screen Advertising (CSA) has won the cinema advertising contract for the entire Cineworld Group, including 41 UGC multiplexes, giving them access to approximately 23% of all UK screens.The new contract was won in a competitive tender process that also involved SMG-owned Pearl & Dean, which currently has the UGC contract.The newly created Cineworld Group… Continue reading CSA Wins Contract To Advertise On 23% Of UK Screens

The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 17 February 2005. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see NewsLine.The computing… Continue reading ABC Results Jul-Dec 2004: Metal Hammer Rises On Rock Resurgence

Publishing group, Reed Elsevier has revealed a 1.7% increase in full-year profits, with adjusted pre-tax profits of £1,027 million, up from £1,010 million in 2003 (see Reed Elsevier Sees 2003 Profits Rise But Predicts Dip In 2004), according to the Group’s 2004 preliminary results announced today. The company, the world’s largest publisher of science journals,… Continue reading Reed Elsevier Reveals 1.7% Increase In 2004 Profits

The first half of 2005 will remain tough and volatile for the radio advertising, with recent mergers and acquisitions in the industry predicted to keep the market focused on potential break up valuations, according to analysts Merrill Lynch. The recent speculation around the proposed takeover bid by private equity group 3i of Scottish Media Group… Continue reading Merrill Predicts Rocky Road For 2005 Radio Advertising Industry

The mobile terminal market grew by 21% between 2003 and 2004, with revenues increasing from about $73.3 billion in 2003, to a predicted $91.5 billion in 2005, according to data released by market intelligence firm IDATE. A new report by US analysts eMarketer reveals that unit shipments will also see a dramatic increase, rising from… Continue reading Mobile Market Forecast To Enjoy Strong 2005

Commercial Radio revenue is continuing to enjoy substantial growth, with data released today revealing that total revenue for 2004 reached £637.6 million, a 5.6% increase year on year. The figures, released by Ofcom and the Radio Advertising Bureau (RAB), disclose that Sponsorship & Promotions continues to be the fastest area of growth, with revenue from… Continue reading Commercial Radio Continues Upward Trend

Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group. The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is… Continue reading UK Online Advertising Enjoys Dramatic Growth

Valentine’s Day saw 92 million text messages sent across the UK, an increase of 18% on the same period in 2003, according to figures released today by the Mobile Data Organisation (MDA). These latest figures confirm findings from a recent survey by Virgin Mobile, revealing that over half of the UK’s mobile phone users, 57%,… Continue reading Valentines Send 92 Million Text Messages

A direct mail campaign by Five, designed to promote the latest series of crime drama CSI with a fake Government dossier on a serial killer, has been rapped by the Advertising Standards Agency after 200 recipients complained that the mailout was offensive and distressing.The promotional “dossier”, containing photographs of fictional murder victims, a coroner’s report,… Continue reading Five Brought To Book Over Serial Killer Mailshot

Almost 60% of the adult population in the UK are aware of DAB digital radio, with public awareness of the technology increasing by 16% year on year during January 2005, up from 43% in January 2004, according to new research from the Digital Radio Development Bureau.The increasing penetration and consumer awareness of DAB radio was… Continue reading Digital Radio Awareness Hits Record Levels