More Industry News articles

Commercial broadcaster, ITV is thought to have avoided the possible loss of £120 million in advertising revenue, predicted last summer due to a decline in audience share over 2004. Under the terms of the Contracts Rights Renewal (CRR), put in place to protect agencies after the merger of Carlton and Granda, media agencies can take… Continue reading ITV Sales Avoid 2005 Adspend Catastrophe

Specialist business publishing and information company, Centaur Holdings plc, has released its pre-close trading statement from the 6 months ending 31st December 2004, prior to its interim results, due to be released on 14th March. The company states that its results for the six months ending 31st December 2004 are expected to be in line… Continue reading Centaur Releases Optimistic Trading Statement

Jack Myers, in revising its 2005 US adspend forecast upwards in December, joined other key industry prognosticators in predicting a more positive outlook for the US advertising market in 2005; largely driven by an expected increase in online advertising expenditure. Myers predicts that internet advertising will grow by 30%, with overall US advertising expenditure expected… Continue reading Internet Boosts US Adspend For 2005

This week has seen economists offer their forecasts for 2005, with the consensus opinion looking forward to another year of steady economic global growth, driven by the market forces of the US and China. Unemployment is expected to fall gradually in the US and Asia, and Britain is predicted to stay at its current near-record… Continue reading Steady Economic Outlook For 2005

Results from the Simultaneous Media Usage Survey (SIMM V) show television viewing to be down in the US, due to the consumption of more than one media at the same time. This phenomenon is continuing to grow, with TV appearing to be the medium most consumed alongside other media. Online market intelligence and internet market… Continue reading TV Viewing Down Due To Multi-Tasking

Growth prospects for newspaper publishers have been overlooked by industry forecasts, according to a new report by analysts PricewaterhouseCoopers. The recently published research acknowledges growth potential for revenue and profit levels. It pin-points the new young readership base born from the ‘rise’ of the free paper and increasing popularity of the compact as having positive… Continue reading Newspaper Industry Predicted To Strengthen

Analyst Merrill Lynch has predicted that the American TV distributor Liberty Media share price, in 2005, will be driven by the highly anticipated potential deal with Rupert Murdoch’s News Corp. Liberty Media, owned by John Malone, holds 324.6 million News Corp NWS voting share, valued at $9.16 billion in total at current prices or $3.25… Continue reading Liberty Media And News Corp 2005 Outlook

Publishers of the Independent newspaper, Independent News and Media, saw a dramatic drop in share price yesterday losing 4.59% to close at 166ź, despite displaying a strong performance on last weeks market. The company has predicted a good 2005 with overall circulation revenues going up by 10% (see Independent Profits Rising Despite Times Competition).Sir Martin… Continue reading Sharewatch: Independent Down Despite Revenue Hopes

Channel 5 has confirmed that it has plans to create a children’s channel, spun off from its current early morning Milkshake programming strand, but claimed that it was just one of a number of possible ventures under consideration for the future.The channel is understood to be the brainchild of Nick Wilson, controller of children’s programming… Continue reading Five Eyes Expansion With Digital Children’s Channel

class=”article”>The internet is fast becoming a key medium for advertisers to specifically target and engage their audiences. On his first day in the job, Guy Phillipson, chief executive officer of the Interactive Advertising Bureau, explains his reasons for taking the post and the increasing power of the internet…When I got the call to ask whether… Continue reading NewsLine Column: Joining The Online Ad Revolution