ITV Sales has secured computer games giant Nintendo for a five week promotion on its CITV website, bringing ‘Mario Month’ to the children’s portal and providing the games giant with a highly targeted audience for promotion of its products.The promotion will see Nintendo using www.itv.com/citv to promote Mario Golf: Advance Tour for its Game Boy… Continue reading ITV Signs Nintendo For Month-Long Website Promotion
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Trinity Mirror has announced a landmark deal with the Guardian Media Group to share a £45 million investment in new printing equipment, a move which will see Trinity take on a 15-year contract to print GMG’s regional titles in the North West, starting in early 2006.The GMG titles, published by subsidiary firm Greater Manchester Newspapers,… Continue reading Trinity Mirror To Print Guardian Media Group Titles
Global advertising giant WPP has succeeded in winning the highly lucrative rights to electronics firm Samsung’s world-wide media account, worth around £380 million, following a closely fought battle with incumbent agency, Omnicom.The win brings to a close seven months of contest between WPP, pitching against Publicis, and previous contract-holder Omnicom.Samsung’s account will now be divided… Continue reading WPP Clinches Samsung Account After Seven-Month Wrangle
Future Publishing has announced the appointment of David Fernando as the sales director of its London advertising operation with immediate effect.A new face at Future, Fernando joins from technology publishers IDG Communications where he was publishing director, with over 15 years experience in commercial publishing, having previously been on the board at Premier Magazines, now… Continue reading Future Appoints Fernando As New Sales Director
Radio group Chrysalis put in a strong performance yesterday to undo its previous dip in share price, adding 6.40% to close at 174˝p. Speculation amongst traders over a high profile deal between the broadcaster and Virgin or the Guardian Media Group fuelled the price rise.Specifics of any impending deal are unclear, however earlier this week… Continue reading Sharewatch: Chrysalis Bounces Back On Speculation
Yesterday saw Channel 4 walk out on merger talks with Five, after concluding that obstacles to a tie-up between a state-owned and a commercial broadcaster were too difficult to overcome, according to a report in The Times. Andy Duncan, chief executive of Channel 4 said: “With concerns being raised about our future funding it was… Continue reading Channel 4 Walks Out On Five
SUBtv, the national student union TV channel, has secured a wide-ranging sponsorship deal with mobile phone network 3 to see the company sponsor its new Video Jukebox service in 65 student union venues nation-wide.The sponsorship deal will reach an audience of 1.2 million across SUBtv’s network, with the campaign featuring 3’s Japanese style “critter” characters… Continue reading SUBtv Signs 3 For Video Jukebox Sponsorship
As WPP continues to grow its international operations, wholly-owned operating company Landor Associates has this morning announced that is has purchased Australian branding and design consultancy, Lewis Kahn Staniford (LKS). LKS which achieved revenue of A$8.1 million for the year and net assets of A$1.3 million last year, employs around 45 people and clients include… Continue reading WPP Acquires Australian Branding Group LKS
Using the internet as a source of entertainment has overtaken business and investment as the second largest paid content category on the web during the first half of 2004, according to the US Online Publishers Association (OPA). The entertainment category, which was fueled primarily by growth in the music sector, grew by 78.3% to £182.8… Continue reading Entertainment Spurs Online Paid Content To $853 Million In H1 2004
UK Online has launched a broadband service that is 16 times faster than the average high-speed package, which will allow services such as video-on-demand and broadband television to become a reality in many homes.The 8 megabyte broadband connection will be available to 4.4 million UK households and will bring ‘groundbreaking speed at a groundbreaking price’,… Continue reading UK Users Offered Broadband At 16 Times Standard Speed
