More Industry News articles

The US is set to a see a substantial shift in national advertising moving to the internet in 2005, with analysts Merrill Lynch predicting that online adspend will increase by 19% in the coming year. A recent survey of 15 national newspaper advertisers by Merrill, has highlighted their increasing reluctance to pay higher ad rates… Continue reading US Shifts To Online Advertising

The Office of Fair Trading (OFT) has told broadcaster TV Eye to amend certain arrangements governing the sale of advertising airtime, after a complaint by the Institute of Practitioners in Advertising (IPA). The OFT was concerned that arrangements put in place by TV Eye enabled broadcasters ITV, GMTV, Channel 4 and Channel 5 to agree… Continue reading TV Eye Told To Amend Advertising Airtime Sales

Cross media giant Emap saw a dramatic climb in share price, increasing by 2.34% to close at 854˝p. Emap Advertising recently announced a deal between Kiss Radio and easyJet, offering Kiss listeners the chance to win a trip to a series of club nights in the French Alps resort of Chamonix (see Emap Unveils Latest… Continue reading Sharewatch: Emap Rises As Sponsorship Push Announced

Cable TV provider Telewest Broadband has put itself head to head with satellite superpower Sky with the creation of a dedicated cable personal video recorder, seemingly designed to tempt customers away from Sky’s premium Sky+ service.Today’s announcement will see Telewest work with Scientific-Atlanta , who will create and supply the PVR set-top boxes, due to… Continue reading Telewest Targets Sky With PVR Set-Top Box

Radio ratings body RAJAR has published the much-anticipated findings of its consultation period on the future requirements of electronic measurement, stating that any new system must be demonstrably better than that which currently exists.The consultation period, launched in April 2004, attracted hundreds of responses from the BBC and commercial radio, advertisers, agencies and system providers.… Continue reading RAJAR Publishes Findings Of Measurement Consultation

Text messaging in 2004 has broken records, the Mobile Data Association has announced, with the total of messages sent throughout the year reaching a phenomenal 26 billion.December saw the highest number of texts ever recorded in a single month at 2.4 billion, with person to person messages sent across the UK increasing by 26% on… Continue reading December Beats Records For Text Messaging

Media super-regulator Ofcom has announced its Annual Plan for 2005, setting out the watchdog’s key priorities for the next financial year and inviting industry opinion on its proposed areas of concern.The watchdog has opened its plans for consultation until 3 March, with the final version of the plan to be published in April. Setting out… Continue reading Ofcom Sets Out Plan Of Action For Coming Year

Emap Advertising and OMD UK have announced an exclusive deal between Kiss Radio and easyJet, offering 48 Kiss listeners the chance to win trip to a series of club nights in Chamonix in the French Alps.The three month campaign, brokered by OMD UK, will offer prizes during a dedicated competition week in each month of… Continue reading Emap Unveils Latest Marketing Push For Kiss

Ofcom has announced the award of the new FM local radio licence for Ashford, in Kent, selecting Kent Messenger’s Lark FM, broadcasting as KM-FM Ashford, from the six applications it received.Lark FM is owned by Kent Messenger, Barretts and Hobbs Parker Partnership, with the balance of the shares held by 10 individuals. The new station… Continue reading Kent Messenger Scoops Ashford FM Licence

Commercial broadcasters Capital Radio saw a dramatic jump in share price yesterday, gaining 3.55% to close yesterday at 437p. The radio station recently participated in the Radio Aid campaign, helping to raise funds for children affected by the Asian tsunami (see UK Radio Aid Donations Surpass £2 Million Mark).Earlier this week saw the company appoint… Continue reading Sharewatch: Capital Radio Lead The Way