More Industry News articles

Mobile telephone operator, Orange has announced plans to launch the UK’s first broadband network that will work on both the mobile network and the fixed-line network, depending on where customers are located when they connect. Customers accessing the internet at home will be connected to the internet via service provider Wanadoo, owned by Orange’s parent… Continue reading Orange Launches UK’s First Broadband Network

Consumer awareness of DAB digital radio in the UK stands at 29 million people, or 59% of the adult population, according to new research conducted by Ipsos Ominbus on behalf of the Digital Radio Development Bureau (DRDB). The data reveals that public awareness of digital radio has increased by 16%, year-on-year, during January 2005, up… Continue reading Increasing Consumer Awareness Of DAB Radio

The television industry is embarking on a new marketing scheme, launching a TV marketing body to promote the awareness of the medium, aiming to ‘inform, involve and inspire people about television. Thinkbox is jointly composed of commercial television companies, Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand Solutions and has… Continue reading TV Industry Launches Marketing Body

December 2004 saw 2.2 million 12-17 year olds use the internet for entertainment, representing 78% of teenagers within this age bracket being online in the UK in this period, according to the latest research from internet research specialists, Nielsen//NetRatings. The study found that music and online games sites attracted the largest number of young adults,… Continue reading 78% Of Teenagers Use Internet For Entertainment

Television advertising revenue in the UK is forecast to grow at its fastest rate since 2000, aided by the prospects of a general election and the UK’s economic upturn. New data released by media group ZenithOptimedia, predicts TV adspend to increase by 12% in Q1 2005, revising its previous estimates up, from 5% for the… Continue reading TV Adspend Fuelled By Elections

Commercial news providers should receive a share of the BBC licence fee once the digital switchover is complete, according to a new report from the Social Markets Foundation. The ‘What’s the news? News Broadcasting in the Digital Age’ report suggests that 5% of the BBC licence fee should be used to fund commercial television news… Continue reading Commerical News Providers Call For Funds

Five grabbed its largest audience to date last night, with a double bill of Friends spin-off, Joey, drawing over 4 million viewers as the show made its debut on British TV.Both 30-minute episodes of the show, following popular Friends character Joey Tribbiani as he moves to Hollywood, secured audiences of 4.1 million and a 16%… Continue reading Joey Breaks Five’s Viewing Records With 4.1 Million

Nielsen Media Research has warned subscribers not to use digital cable viewing data from its MarketBreaks service from 1 November to 2 February after a processing error rendered the three-month period unusable.While Nielsen have not revealed the magnitude of the error, it said in an e-mail sent to clients on Friday: “The impact varies greatly… Continue reading Nielsen Reissues Cable TV Data Following Error

Radio audience measurement body, RAJAR, has announced the much-anticipated results of its tests into the latest audiometer technology, selecting devices from Arbitron and Eurisko to go forward for more trials this year.The aim of RAJAR’s tests has been to determine how well different audiometer devices perform in identifying up to 33 different radio services, playing… Continue reading GFK Pulls MediaWatch From RAJAR Audiometer Tests

London Underground’s (LU) advertising concession is up for tender for the first time in ten years, offering a near £1 billion contract for advertising space on its trains and platforms.LU is the world’s largest transport advertising contract and has already attracted attention from many large advertising firms, with a report in the Evening Standard claiming… Continue reading Tube Set For Bids On £1 Billion Ad Contract