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Improving market conditions are encouraging advertisers to increase spending with the result that WPP, one of the world’s leading communications services groups, is “climbing further out of the bath”, the company said today. WPP announced record third quarter revenues in excess of $1 billion and intimated that the second half of the year is looking… Continue reading INSIGHTanalysis: Sorrell’s Bath Taking Shape

Almost 900 million page impressions were made on WAP phones during September as mobile internet services continued to increase in popularity, according to the latest figures from the Mobile Data Association. The latest figure represents a rise of 14 million on the previous month and takes the daily average number of WAP impressions to 30… Continue reading WAP Figures Top 30 Million Per Day In September

Following the release of its latest Simultaneous Media Usage Survey (SIMM), BIGresearch has called upon the media industry to think differently about consumers and find new ways to measure its effectiveness in reaching them. The US study revealed that, of those who say they go online while watching television, 94% regularly or occasionally switch off… Continue reading Simultaneous Media Usage Provides Food For Thought

Global financial information group, Reuters, was seen in the spotlight yesterday, up 6.18% after posting a drop of 8% in third quarter revenues, which beat analysts expectations.ITV partners Carlton and Granada remained in focus after it was reported that Carlton’s director of strategy, Nick Markham, has been appointed to co-ordinate the broadcaster’s £4.5 billion integration… Continue reading Sharewatch: Reuters Rises Above Expectations

The popularity of rich media online advertising continues to grow as marketers adopt more creative ways of communicating with consumers, according to new research from DoubleClick.The latest Ad Serving report for the third quarter of 2003 reveals that rich media has grown even more rapidly than in previous periods, with an increase of over 15%… Continue reading DoubleClick Reveals Growth In Rich Media Ads

Emap Performance has secured a deal with F2P Games that will bring its range of digital radio stations to gaming fans.Players of F2P Games on the Freeview platform will be able to access a drop down menu to select which digital radio service they want to tune into whilst they play.Users will be able to… Continue reading Emap Brings Digital Radio Stations To Gaming Fans

A senior executive at Carlton is understood to have been appointed to oversee the company’s £4.5 billion integration with Granada to create a single ITV company.The move will serve to reassure some Carlton employees that the deal remains a merger, rather than a take-over by Granada, which is the largest shareholder of the new ITV… Continue reading Senior Carlton Executive To Oversee ITV Integration

Advertisers and media owners have welcomed Ofcom’s proposal to introduce a new self-regulatory system for broadcast advertising.The plan would see the new super regulator contract out the rules governing television and radio advertising to the Advertising Standards Authority, which would widen its existing remit from press and outdoor to cover consumer advertising complaints across all… Continue reading Industry Welcomes Move Towards Broadcast Self-Regulation

GWR has appointed Jim Cruickshank as group marketing director with responsibility for helping to drive audience growth across its portfolio of radio brands.Cruickshank, formerly marketing and commercial director at Norwich Unions’s online property business, will oversee marketing activities across The Mix, Planet Rock, Core and The Storm. He will also handle trade marketing for GWR’s… Continue reading GWR Appoints Cruickshank As Group Marketing Director

Almost 900 million page impressions were made on WAP phones during September as mobile internet services continued to increase in popularity, according to the latest figures from the Mobile Data Association.The latest figure represents a rise of 14 million on the previous month and takes the daily average number of WAP impressions to 30 million,… Continue reading WAP Figures Top 30 Million Per Day In September