Dennis Publishing is supporting the relaunch of its men’s lifestyle magazine, Jack, with an advertising campaign designed to raise awareness of its new format.The relaunched title will go on sale later this month with 308 pages and an increase in size to National Geographic proportions in an attempt to raise visibility at point of sale… Continue reading Dennis To Promote New Look Jack With Relaunch Campaign
Aegis Group, the media communications and market research company, is to acquire international healthcare research business, ISIS Research, for an initial sum of £15.5 million. Aegis says that ISIS will become a key part of Synovate Healthcare, the group’s healthcare research division. The deal carries a deferred payment of up to £8.3 million over the… Continue reading Aegis Buys Healthcare Research Firm For £24m
Digital television will be received by more than half of all UK TV homes by the end of this year, with penetration set to rise to more than 82% by 2008, according to a consensus of recent market forecasts compiled by the Competition Commission.Also On MediaTel Insight Today…BT To Sell Freeview Digital TV BoxesBT group… Continue reading MediaTelINSIGHT: UK Television Penetration Forecasts
The ASA has cleared EasyJet for using an image of Major Charles Ingram, the convicted Who Wants To Be A Millionaire? cheat, in an advertising campaign to promote its low cost flights.The major and his wife complained to the Advertising Standards Authority after the budget airline featured the couple in a nationwide press campaign without… Continue reading EasyJet Cleared Over Millionaire Cheat Ads
Carlton and Granada were seen in focus yesterday, up 12.95% and 8.95% respectively after the Competition Commission cleared the way for their planned their £4 billion merger (see ITV Cleared To Merge With Sales Houses Intact)The news was greeted with optimism in the city and Morgan Stanley has increased its price target on Carlton to… Continue reading Sharewatch: Carlton And Granada Surge On Merger Decision
Viacom Brand Solutions has secured Wrigley’s to promote its Orbit Ice White and Hubba Bubba brands across the Nickelodeon and Paramount Comedy channels in a sponsorship deal worth six-figures.The initiative will see Orbit Ice White sponsor the Paramount Brighton Comedy Festival throughout October and Hubba Bubba run a promotion on Nickelodeon targeting children home from… Continue reading Viacom Secures TV Sponsorship For Wrigley’s Gum Brands
The Government’s decision to allow Carlton and Granada to merge without selling off their sales houses has received a mixed reaction from advertisers, who are concerned that a single ITV will exercise too much power in the television advertising market. The Institute Of Practitioners in Advertising has expressed its disappointment at the Department of Trade… Continue reading Advertisers Give Mixed Reaction To ITV Merger
There was a slight increase in ad demand during September, according to a significant proportion of US media planners and buyers interviewed for a survey by MediaPost and InsightExpress. Mediapost’s Ad Demand Index shows that 44% of those questioned said that demand for ad inventory was higher last month than in September 2002. By comparison,… Continue reading US Ad Demand Grows In September
Hachette Filipacchi has secured a six figure sponsorship deal to promote luxury watchmaker Maurice Lacroix across its flagship Elle and Red titles.The campaign will see both Elle and Red carry innovative new ads for the watchmaker in both their November and December issues.The creative, devised by Consultancy And Marketing Ltd, along with the Hachette Filipacchi… Continue reading Hachette Secure Lacroix For Six Figure Sponsorship
