A new survey from SMS marketing specialist Txt4 has revealed that nearly 30% of respondents to SMS marketing messages are consumers in their 40s and 50s.According to the survey, which was run through Experian’s electoral role analytical software, the average age of consumers responding to text message marketing was 32, quashing the oft-held belief that… Continue reading Mobile Marketing Scores With Older Consumers
Analogue switch-off, the impact of personal video recorders and the increasingly complex task of audience measurement are just some of the issues due for debate at this year’s European Television Symposium, which will take place in Prague next month. The two day event entitled ‘The Race To Analogue Switch Off’ will focus on the growth… Continue reading Television Conference To Tackle Analogue Switch-Off
Granada Enterprises has secured Gala Bingo to sponsor ITV’s new entertainment quiz show, I’m The Answer, in a six figure sponsorship package.The deal, which was negotiated by the sponsorship division at Unique Communications and Martin Lowde at Granada Enterprises, will see Gala Bingo take advantage of the break bumpers around the show and integrate the… Continue reading Granada Secures Gala Bingo To Sponsor New ITV Quiz
The Direct Marketing Association is launching a nation-wide advertising campaign to encourage consumers to recycle their unwanted direct mail.The initiative, which the DMA claims is its ‘boldest consumer campaign’ to date, will run from October to December with press advertising in national consumer titles and marketing in the trade magazines.The campaign, developed by Archibald Ingall… Continue reading DMA Launches Boldest Ever Consumer Marketing Campaign
Analogue switch-off, the impact of personal video recorders and the increasingly complex task of audience measurement are just some of the issues due for debate at this year’s European Television Symposium, which will take place in Prague next month.The two day event entitled ‘The Race To Analogue Switch Off’ will focus on the growth of… Continue reading Television Conference To Tackle Analogue Switch-Off
Charles Moore has confirmed that he is to step down as editor of the Daily Telegraph after eight years in charge of the title.Moore will remain at the paper as a columnist and group consulting editor, but plans to devote more time to his forthcoming biography of Lady Thatcher. He will be succeeded by Martin… Continue reading Moore To Step Down As Daily Telegraph Editor
Yahoo! has expanded is central online and search marketing operations with two key appointments designed to support its drive to generate alternative streams of revenue.The move will see the appointment of Rich Pearson to the newly created role of head of direct and online marketing for its European operations. He will take on overall responsibility… Continue reading Yahoo! Expands Central Marketing Operations
BSkyB has announced that it has hit its target of seven million pay-TV subscribers three months earlier than foreseen. On the fifth anniversary of the Sky Digital service (see BSkyB Set To Celebrate Seven Million Subscribers), Rupert Murdoch’s satellite broadcaster said that as of September 30 it has 7,015,000 subscribers in the UK and Ireland.… Continue reading BSkyB Reaches Subscriber Target Ahead Of Schedule
ITV has secured the rights to show exclusive terrestrial coverage of England’s vital European 2004 qualifier against Turkey next month.The channel can show full delayed coverage, or highlights at any time following the final whistle of the decisive game in Istanbul on 11 October.ITV’s controller of sport, Brian Barwick, said: “We’re delighted to be able… Continue reading ITV Secures Exclusive Terrestrial Rights To England Match
News that Chris Tarrant is to leave Capital Radio does not seem to have had an undue effect on the station’s stock with City fears calmed by the prospective arrival of Johnny Vaughan to present the 95.8 FM breakfast show (see Capital Confirms Tarrant Is To Leave Breakfast Show). Tarrant has been regarded as a… Continue reading Capital Holds Up Despite DJ Departure
