Ofcom has today launched a wide-ranging consultation on its proposals to introduce a new self-regulatory scheme for broadcast advertising.The new super-regulator is proposing to contract out the rules governing television and radio advertising to a new co-regulatory system, which would have the Advertising Standards Authority as its public face.The proposal is the result of extensive… Continue reading Ofcom Launches Consultation On Advertising Regulation
Half of UK homes now have access to the internet and the rate of new connections is increasing, according to the latest figures from Oftel. There are now 12.5 million online households in the UK, with 750,000 new connections in the last three months.The popularity of high speed broadband technology has been a key driver… Continue reading More Than 12 Million UK Households Now Online
Emap’s Kiss and Big City radio station’s have secured an exclusive advertising deal with Warner Brothers to promote the launch of the third and final instalment of the Matrix trilogy, Matrix Revolutions.Both stations will next month launch a three week campaign including film trailers and on air teasers. Listeners will also be offered the opportunity… Continue reading Emap’s Kiss And Big City To Promote Matrix Movie
Granada chief executive, Charles Allen, could follow Carlton’s Michael Green in being forced out by rebel shareholders unless he succeeds in improving the financial fortunes of the merged ITV over the coming months.Allen has been earmarked to become chief executive of the ITV company that will result from the £4.5 billion merger of Carlton and… Continue reading Investors Pressure Allen To Improve Fortunes At ITV
Channel 4 has promoted Anmar Kawash to become the new managing director of the group’s commercial arm, 4 Ventures.Kawash will take over from Rob Woodward, who became Channel 4’s commercial director last year. He will take over operational responsibility for the 4 Ventures’ businesses reporting to Woodward. Previously Kawash was chief operating officer for 4… Continue reading Channel 4 Appoints New Managing Director Of 4 Ventures
Traditional media advertising is the worst performing marketing discipline when it comes to proving return on investment with network television seen as the most unreliable channel, according to a new American study.Also On MediaTel Insight Today…Western Europe Plugs Into Home NetworksThe growth in broadband connections is helping to raise the profile of home networking in… Continue reading MediaTelINSIGHT: Network TV Fails To Deliver Proof Of ROI
Traditional media advertising is the worst performing marketing discipline when it comes to proving return on investment with network television seen as the most unreliable channel, according to a new American study. Together with the backing of the Association of National Advertisers, Advertising Age commissioned a survey of top US marketers that was carried out… Continue reading Network TV Fails To Deliver Proof Of ROI, Says Study
The growth in broadband connections is helping to raise the profile of home networking in Western Europe as well as North America and Asia Pacific, according to a new report from In-Stat/MDR. The research group claims that the number of home networks in the region will rise from 2.8 million in 2002 to 4.5 million… Continue reading Western Europe Plugs Into Home Networks
Half of UK homes now have access to the internet and the rate of new connections is increasing, according to the latest figures from Oftel. There are now 12.5 million online households in the UK, with 750,000 new connections in the last three months. The popularity of high speed broadband technology has been a key… Continue reading Half Of UK Homes Are Now Online
Faith in the online medium as an advertising vehicle is at an all time high and a significant number of companies are prepared to increase their spending on interactive campaigns, according to a new study from MSN and the Interactive Advertising Bureau. The latest Online Pulse study, which is based on a survey of 500… Continue reading Advertisers Head Into Online Territory
