Granada Enterprises has signed GlaxoSmithKlein’s Ribena brand as the sponsor of ITV’s Saturday morning chart show, CD:UK, for three months from September.The deal forms part of Ribena’s campaign to promote its news sport cap bottle range and includes full broadcast sponsorship of the programme on ITV1 and ITV2 until December. The agreement was negotiated by… Continue reading Granada Brings Ribena To CD:UK On Saturday Mornings
The Telegraph Group has secured HSBC Bank as the exclusive six-figure sponsor of its new business sections.The deal will see the global bank sponsor five full colour special reports in the Your Business section of the Daily Telegraph on Mondays. Each report will be themed and will incorporated features and advice from HSBC and independent… Continue reading Telegraph Banks On HSBC To Sponsor Business Sections
Mobile marketing agency, Aerodeon, has launched a pan-European ad campaign following its recent global expansion.In France, the group will be launching its first consumer on-pack SMS campaign for Ballantine’s Original Character Whisky. The promotion will target over-18 year olds and filter out underage participants in compliance with French laws. Consumers will be given the chance… Continue reading Aerodeon Launches Pan-European Ad Campaign
Doug Flynn, chief executive of media buying group, Aegis, claims the outcome of the investigation into the proposed £4 billion merger of Carlton and Granada is irrelevant because the creation of a single ITV is a near certainty. According to reports in today’s press, Flynn expects Trade and Industry Secretary, Patricia Hewitt, to approve the… Continue reading Aegis Chief Claims ITV Merger Remedies Are Irrelevant
Mobile phone operators are hoping to grow the share of their revenues derived from data services from the current 12% to 30% by 2008. However, according to a survey conducted by Forrester Research, they are facing a number obstacles, with one key problem being the current limitations of billing technology.Real-time billing systems are particularly difficult… Continue reading Mobile Operators Struggle With New Services
Advertising revenues at Independent News & Media (INM), the group which owns the Independent newspaper, rose by 6.8% during the first half of the year, buoyed by a strong performance in its southern hemisphere operations. INM has businesses in five primary markets – Australia, Ireland, New Zealand, South Africa and the UK. Turnover across these… Continue reading INM Boosted By Strong Southern Hemisphere Figures
Doug Flynn, chief executive of media buying group, Aegis, claims the outcome of the investigation into the proposed £4 billion merger of Carlton and Granada is irrelevant because the creation of a single ITV is a near certainty.According to reports in today’s press, Flynn expects Trade and Industry Secretary, Patricia Hewitt, to approve the deal… Continue reading Aegis Chief Claims ITV Merger Remedies Are Irrelevant
Advertisers are going to increasing lengths to achieve cut through in the cluttered marketplace and toy manufacturer Tomy has emblazoned its logo across a pregnant woman’s stomach to create the first ever ‘branded bump’.The stunt, which took place in Oxford Street last week, was a one off designed to raise awareness of Tomy’s MicroBabies toy… Continue reading Belly Branding Hits The High Street
Announcing its first half financial results today (see Aegis Posts Improving Revenues In ‘Patchy’ Conditions), the global media network Aegis Group also gave an update on the state of the advertising and media markets across the world. The overriding picture is of a mixed performance between regions, with some growth emerging in the US, stronger… Continue reading US And Asia-Pacific Media Markets Outperform Europe, Says Aegis
IPC Ignite is relaunching its veteran music title, NME, with the support of an extensive above the line marketing campaign.The relaunched title, which goes on sale on 16 September, is the latest in a line of initiatives designed to strengthen the NME brand following the appointment of Conor McNicholas as editor last year.NME saw its… Continue reading IPC Relaunches NME With Above The Line Campaign
