ISBA is urging online media buyers to only book advertising space on websites that have been fully audited by ABC Electronic.Over the past few years ISBA has been working to ensure that ABCe becomes established as the standard auditing service for UK websites. The industry body is now calling on all advertisers to make use… Continue reading ISBA Urges Online Media Buyers To Support ABCe Audits
The Wireless Group has reported its first ever half year profit and management is confident that the company will go from strength to strength in the near future. The radio firm saw turnover rise by 3.8% to £14.8 million in the six months to the end of June with revenues from the thirteen local stations… Continue reading Wireless Group Hits Right Frequency In H1
In 2007, the majority of internet users in prominent western countries will be experienced surfers. Even now, the US can no longer claim be the most web savvy nation, according to a study by Jupiter Research. North America pioneered internet use but growth has slowed in recent years and CommerceNet estimates that by 2005, 68%… Continue reading Seasoned Net Users Will Hold Sway In 2007, Says Jupiter
AOL has finally confirmed that it has signed a high-profile deal with Dixons to promote its dial-up internet services in the electrical retailer’s 1,100 stores throughout the UK.The deal, which is thought to be worth around £100 million, follows the decision taken by rival internet service provider, Freeserve, not to renew its exclusive five year… Continue reading AOL Signs Major Internet Marketing Deal With Dixons
Mobile operators and technology providers are yet to fully exploit the business market for mobile data services, according to a recent report by Analysys. The telecoms consultancy found that although businesses account for 15% of mobile operators’ customers and 40% of mobile voice revenue, they generate only 11% of mobile service revenue from non-voice services… Continue reading Email To Drive Mobile Data Revenues In Europe
The Wireless Group has reported its first ever half year profit and management is confident that the company will go from strength to strength in the near future.The radio firm saw turnover rise by 3.8% to £14.8 million in the six months to the end of June with revenues from the thirteen local stations up… Continue reading Wireless Group Hits Right Frequency In H1
The popularity of WAP-enabled mobile phones continued to surge in July, with the total number of page impressions viewed in the UK hitting 904 million, according to the latest research from the Mobile Data Association (MDA). The figures from GSM Network operators O2, Orange, T-Mobile and Vodafone represent a 15% increase on the previous month… Continue reading WAP Usage Hits New High In July
News International is relaunching the Saturday edition of The Times with new sections, increased coverage and new writers in an attempt to increase the circulation of the title.The new-look paper, which goes on sale this Saturday, will give greater prominence to home, foreign and business news, as well as comment and analysis. It will also… Continue reading Times Relaunches Saturday Edition With Extra Content
Hachette Filipacchi’s flagship women’s fashion title, Elle, has secured American Express to sponsor a special talent search in conjunction with its current ‘long live dreams’ ad campaign.The seven-month deal will see American Express sponsor a 34-page special edition of Elle, featuring the winners of the talent search. The one-off magazine, entitled Future Elle, will be… Continue reading Elle Secures American Express For Fashion Partnership
Week on week analysis of the media sector reveals a strong performance for Capital, which rose 10.95% to 557˝p. However, dealers attributed the increase to a squeeze in low volume trading.Elsewhere, ITV partners Carlton and Granada were seen in focus, down 6.56% and 7.03% respectively. However, ITV’s director of programmes, Nigel Pickard, recently outlined plans… Continue reading Sharewatch: Capital Rises On Positive Sentiment
