ITV giants Carlton and Granada have rebuffed advances from two US media groups that have expressed an interest in buying a single ITV group. According to reports, Viacom and Saban Capital Group have both indicated that they might bid for ITV if Carlton and Granada’s planned £4 billion merger gets the go-ahead.Reports from last weekend’s… Continue reading ITV Groups Reject US Takeover Approaches
Emap Advertising is attempting to inject more creativity into its sales offering with the launch of an new initiative called Emap Create.The division has been created in response to the increasing demand from agencies and clients for strategic solutions that go beyond conventional campaigns. It will bring together creative resources from across Emap’s entire range… Continue reading Emap Advertising To Boost Sales Creativity
Daily Mail & General Trust, publisher of the Daily Mail newspaper, today said that its most advertising-reliant businesses have continued to experience difficult trading conditions over the last twelve months, most notably at the Associated Newspapers division.Associated has seen ongoing weakness in the national display advertising market, as well as in the London classified market.… Continue reading Daily Mail Sees Ongoing Weakness In National Advertising
The number of people conducting banking transactions over the internet has increased by almost 80% over the last two years, according to a new report from Nielsen//NetRatings. The number of US adults carrying out banking tasks online has grown from 13 million to 23 million since the autumn of 2001.Also On MediaTel Insight Today…Sluggish Local… Continue reading MediaTelINSIGHT: Online Banking Paying Dividends
Chrysalis radio was seen in focus yesterday, up 2.89% after reporting that revenues rose by 14.8% during the twelve months to 31 August 2003, significantly outperforming the radio industry, which grew by just around 3% over the same period (see Chrysalis Radio Continues To Outperform Industry).Elsewhere, investors considered reports that AOL Time Warner is to… Continue reading Sharewatch: Chrysalis Rises Following Trading Update
Digital media group, Maxell, has been secured to sponsor MTV’s Euro Top 20 show and is to promote its products across the music channel’s European network.The sponsorship deal will include on-air and online credits and will launch later this month to coincide with the new autumn series of the European chart show.The on-air branding will… Continue reading MTV Teams With Maxell For Euro Top 20 Sponsorship
Emap has reaffirmed its commitment to email advertising and has extended its agreement with digital marketing group Bluestreak to introduce a raft of new initiatives.Emap sent 60 million emails this year across its 20 brands including FHM, Empire, Smash Hits and New Woman. Bluestreak has been developing email campaigns for Emap for the past three… Continue reading Emap Extends Email Marketing With Bluestreak
Maiden Outdoor has secured the contract to market 6-sheet posters across Birmingham’s Bullring shopping and leisure site.The re-vamped Bullring promises to bring ‘shopping heaven’ to Birmingham, with 26 football pitches worth of shops, boutiques and restaurants. Maiden will dominate the 6-sheet advertising in the centre, which was planned in from an early stage.There will be… Continue reading Maiden Secures Bullring Contract In Birmingham
Independent News & Media is reported to have made a £40 million bid for Trinity Mirror’s Irish titles but the offer does not include the Belfast News Letter.The publishing group, headed by Tony O’Reilly, already owns the Belfast Telegraph and had been seen a strong contender for the newspapers, which were put up for sale… Continue reading O’Reilly Submits Bid For Trinity’s Irish Titles
Capital is to broadcast commercial radio’s first ever 90 second advertorial to promote the release of the popular children’s novel, Harry Potter, on BBC audiobooks.The ad, which features snippets of the book read by Stephen Fry, will run across Newslink’s 265 stations from Monday next week. The extended execution will be broadcast daily at 8.00am… Continue reading Capital Radio To Broadcast Extended Harry Potter Ad
