Direct mail saw revenue grow by 3.4% year on year to £545.3 million in the three months to June, as advertisers continued to turn towards more targeted and cost effective forms of marketing.The latest research from the Direct Mail Information Service shows that the medium continues to flourish despite the difficult economic conditions, with the… Continue reading Direct Mail Posts Second Quarter Expenditure Increase
Demand for ad media has increased across the board this year, according to a survey of US planners and buyers conducted by InsightExpress and MediaPost. In the online poll, carried out in late-August, 39% of respondents said their demand for ad inventory had increased since the same point last year. A further 43% said it… Continue reading Advertising Demand Picks Up Stateside
PHD Compass (Manchester) has secured the £2.5 million media planning and buying account for national window replacement company, Weatherseal, following a competitive pitch.The agency has been given a brief to develop press, radio, direct mail and potentially television campaigns, with the first burst of activity due to launch in October and the second burst scheduled… Continue reading PHD Compass Secures Major Account Win In Manchester
Home networking is becoming an increasingly attractive option for tech-conscious families and Jupiter Research claims that the technology will be present in 27% of US households by 2008. It is estimated that there were almost 8 million home networks in existence at the end of last year, with a majority based on wired connectivity. However,… Continue reading Home Networks Coming Of Age, Says Jupiter
After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week.Also On MediaTel Insight Today…Home Networks Coming Of Age, Says JupiterHome networking is becoming an increasingly attractive option… Continue reading MediaTelINSIGHT: 2004 To Be A Banner Year For TV Advertising
After a lacklustre 2003, US spot TV revenues will increase by more than 10% next year, according to the Television Bureau of Advertising. The association, which represents America’s broadcast television industry, held its annual forecast conference last week and analysts were broadly positive about prospects for the near future. The first half of 2003 saw… Continue reading 2004 To Be A Banner Year For TV Advertising
The Daily Mirror was the sectors big story after managing to raise its circulation above the crucial 2 million mark.The title has suffered from a host of bad press following a wave of editorial job cuts, which were all part of new chief executive, Sly Bailey’s cost cutting initiative. The paper also recently announced a… Continue reading Sharewatch: Chrysalis Beats Market Slump
TalkSPORT has secured a major advertising deal with video-game group, EA Games, to promote its new releases in the run up to the Christmas period.The games will be promoted throughout the September to December period and will include the new FIFA Football 2004 title and Tiger Woods PGA Tour 2004. The sponsorship will run across… Continue reading TalkSPORT Secures EA Games For Sponsorship Deal
Granada Enterprises has extended its existing deal with BMI airlines, which will now become the exclusive sponsor of LWT’s weather bulletin.The new deal follows a prior agreement which saw Granada secure a range of sponsors for its regional weather bulletins, in a number of deals totalling more than £1.5 million (see Granada Brings Ray Of… Continue reading Granada Extends Weather Sponsorship Deal With BMI
BBC Magazines is today launching the first ever television ad campaign to promote its monthly women’s glossy, Eve.The £500,000 campaign, which personifies the magazine as a sassy and stylish woman, will run on UKTV for a two week period. It will return to our screens in October and twice again next spring, when it will… Continue reading Eve Hopes To Boost Sales With First Ever TV Push
